Television

Mip Junior puts spotlight on VOD

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/18/Untitled-1_19.jpg?itok=_nzUKY5d

CANNES: Mip Junior took off on 5 October at the tony Carlton Hotel in Cannes.



The spotlight was on children’s content as delegates discussed everything from tight budgets to the change in focus to Video on Demand (VOD) to the challenges and opportunities that lie ahead.



The first session ‘Money Matters: Finding Finance in New and Different Ways’, moderated by Debbie Macdonald consultant Debbie Macdonald and presided over by Snow River Media chief executive Angus Flethcher, concentrated on new business models, opportunities and challenges facing the independent creative and producing world.



“Technology has changed and so has the audience. The audience is moving dramatically from one platform to the other. There is an extraordinary revolution going on, and it’s exciting to be in the middle of that change,” said Flethcher, adding that though television could be scary, the good part is: “We can directly speak to our audience. Producers today need not make a half an hour or one hour series. Instead they can create a one minute video for the internet and get immediate feedback.”



He said content producers now had both newer entry points and people to talk to. Citing the example of Angry Birds, he elaborated: “The character was developed with a story, not as a series, but as a game, and it has done tremendously well.”



The first session stressed on the importance of the VOD platform. While it was the success of Netflix that made everyone think of VOD as a medium to reach out to audiences, BRB Internacional CEO Carlos Biern said, “Most important is the audience (kids), who can, with VOD, be glued to animation 24X7.”



Whereas the second session, ‘New Content Deal-Making: get the most of your VOD rights’, spoke about how the VOD platform could be utilised to reach out to audiences. Biern observed it could prove fruitful for advertisers as well while The Jim Henson Company executive vice president, global distribution Richard Goldsmith informed: “VOD is quickly becoming television. So while we look at VOD as a separate source of income, every time we have a conversation with channels, they also want to buy the VOD rights. This shows how important it is becoming for all of us.”



What emerged is that while Netflix and Amazon may continue to rule the roost, the remaining VOD players had to stand out from the crowd. “We want to become the only option in children’s tablets and smart phones. We all need to involve with our brands to be able to connect with our target group,” said Toon Goggles managing director Stephen L Hodge.



The key takeaways of the talks seemed to be that every show will sooner than later turn into an app and that SVOD will soon replace standard linear television.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/partho.jpg?itok=P31SA2Dp
Sports dominated OOH viewership in April-May: BARC

Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India's Out of Home (OOH) measurement report. Sports accounted for 70 per cent of viewership, while movies and music enjoyed 10 per cent...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/news18.jpg?itok=6c_jXK46
News18 Network launches multimedia campaign to strengthen its position

MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/brid.jpg?itok=KzqLd-H5
Guest column: TV Analytics on Colors Tamil

Viacom’s entry into a new regional market with channel Colors Tamil has made big news since its launch in February this year. With its sampling phase for content still running, the channel’s performance has a dynamic impact on the regional television landscape. We studied the key viewership...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/mukta.jpg?itok=ZHT0DMSs
Mukta A2 Cinemas launches the newly acquired SunCity Multiplex

Mukta A2 Cinemas, a well known chain of cinemas from the brand Mukta Arts Ltd, announces the launch of its new property SunCity Mukta A2 Cinemas, located at Vile Parle, Mumbai. The launch took place on 15th June 2018 and was celebrated with the release of this month’s most awaited action-drama,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/poli.jpg?itok=gJTbftHf
Polimer TV, Gemini Movies make presence felt in BARC's week 23 data

MUMBAI:  Polimer TV, Tamil language satellite television channel and Gemini Movies, a Telugu movie channel of Sun Network, were the two new entrants in the Tamil and Telugu markets after BARC released its ratings for week 23. Star Jalsha and Zee Marathi topped their respective markets, while the...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/sunzee.jpg?itok=JVYTocjX
Sun TV, Zee Anmol almost neck-to-neck in across genres

BENGALURU: Zee Entertainment Enterprises Limited (Zeel) free to air (FTA) Hindi general entertainment channel (Hindi GEC) Zee Anmol entered the bastions held by either the Sun TV Network’s flagship Tamil GEC Sun TV or the channel that aired the Indian Premier League (IPL) in week 21 of 2018. Zee...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/13/eklection.jpg?itok=Nv1LuT-G
With four elections due, networks with regional news channels set to benefit

With four key assembly elections lined up towards the end of the year, India's regional news channels could be laughing their way to the bank. In a bid to maximize their revenues, channels are in the process of sprucing up their programming and hiking ad rates. iTV Network, Network18, Zee News...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/markand.jpg?itok=Qn1oGiTi
Markand Adhikari re-appointed by TV Vision as MD for three years

TV Vision has re-appointed Markand Adhikari as managing director of the company for next three years. The appointment is subject to approval from the members at the ensuing General Meeting of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/republic.jpg?itok=9_WC765_
BARC Data: Republic TV continues to lead English news

Arnab Goswami’s Republic TV continued to dominate the English news market in the latest All India Broadcast Audience Research Council’s (BARC) week 23 rantings. While Aaj Tak led the charts in two Hindi news markets, News 18 India replaced ABP News in top five in the rural segment.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories