Television

Starsports.coms Sachin Redux

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/19/Untitled-1_26.jpg?itok=rit1YFBC

He didn’t just play cricket, he wrote history. And, legions of fans watched Sachin Ramesh Tendulkar as he broke record after record, bringing India glory after glory…

Fittingly, the website selling 6,000-odd tickets to the master blaster’s 200th and final test match starting today at the Wankhede Stadium, garnered a staggering 20 million hits. Whereas the stadium saw a snaking queue outside, with some people even managing to catch a few winks before they got to the ticket counters.

Indeed, all the excitement around Sachin’s retirement is but a testimony to the love and adulation he has earned after 24 long and hard years in the game. But for the many cricket buffs out there who can’t seem to get enough of the master blaster, the Starsports.com team has come up with a special feature called #SachinMemoryProject on social media platforms.  

The project gives Sachin aficionados an opportunity to recollect all the great moments in his life. It tracks chronologically not only what happened in the cricketing legend’s life over the past 24 years but world events that unfolded even as his career was taking shape.

The #SachinMemoryProject brings back almost all Sachin moments in a slide show format, with each anecdote also on the timeline of the Star Sports official facebook page as well as twitter handle. It is rich in content and clubbed with text and videos of eminent people holding forth on the cricketer as well as Sachin talking about his life and times.

“With the project, we wanted to give fans something special. Almost everybody in the media industry is running a special series on the cricketer but we wanted to create a memorabilia of sorts. Something that is easy to consume and something with which everyone can relate,” says Star India head of digital business Ajit Mohan.

The #SachinMemoryProject ‘begins from the beginning’, with the first slide of Sachin as a 14-year-old, along with Vinod Kambli, putting up 664 runs for Shardashram, the highest scoring partnership in school cricket. In less than two years, he would go on to make his test debut for India.

The latter slides reveal lesser known facts about the stalwart. For instance, the ‘main khelega’ slide highlights that moment in 1989 when Sachin had just started his international innings and his contemporaries were yet to get an idea about his patience levels. “With Pakistan pressing for victory, Sachin is hit on the nose by a rising Waqar delivery. As doctors try to stop the blood gushing from his nose and get him off the field, his batting partner Sidhu hears a squeaky voice say ‘main khelega’. Sachin continued batting in a blood soaked shirt, scoring 50 and saving the match for India,” reads the slide.

Another slide brings to the fore Sachin’s competitive streak even as a 16-year-old. “During the Pakistan tour, Sachin lost a game of table tennis to Sanjay Manjrekar. Sachin challenged Manjrekar to another game, beat him. Beat him again before calling it quits. Even as a 16-year-old, he didn’t like losing,” it says.

According to Mohan, a separate team of 15 people was designated to work on the project three months ago. “All the members of this team are passionate Sachin fans and are aware of the many nitty-gritties of his life. While working on the project, we also discovered many unknown facts about him. Those were the moments of serendipity,” he says cheerfully.

Interestingly, the Sachin moments are juxtaposed with important events happening across the globe around the same time. For example, things like who took charge as India’s PM or which actor became a phenomenon while the cricketer was busy adding another century to his portfolio, etc.

A slide titled ‘The American President(s)’ reads: “George Bush Sr. is elected President of the United States. Sachin's career ran alongside that of four US Presidents, and seven terms, including two terms of George Bush Jr.”

Mohan says the idea was to chart the 24-glorious years in the best possible way. “He has stayed in action for a very long time. By mentioning the other consequential events during the period in the project, we have just tried to bring to the fore the fact that the world changed in the long period that he has played and maintained his stature as one of the best cricketers in the world,” he says.

Not surprisingly, #SachinMemoryProject, which was uploaded on Tuesday, has already grabbed a lot of eyeballs. “We are witnessing almost 25 to 30 thousand views in a day and each viewer is spending at least 30 minutes on it,” says Mohan, adding, “After watching the slide show, most viewers become very emotional and nostalgic while commenting. Viewers are writing about their personal memories associated with particular matches.”

Mohan points out that the team working on the project didn’t get new quotes from industry for the videos included in the slide show preferring instead to utilize their time packing the project with information. “Over the years, we have built a bank of such videos that have matter on Sachin. We just utilised our resources well and aggregated all those to create this unmatchable show,” he rounds off.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/sagnik-ghos-800x800.jpg?itok=KlotYvHq
Life OK rebranded as Star Bharat may start from 15 Aug

MUMBAI: Star India is planning to relaunch its existing general entertainment channel -- Life OK, renamed as Star Bharat. The channel plans to have modern outlook but Indian feel. According to reports, it will be relaunched with the new look on 15 August. Since 2011, the channel will be branded...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/queens.jpg?itok=zUgXlMIj
TLC to launch India's first-ever women's comedy show on 24 Sept

The comedy genre has exploded over the last few years in India with new comedy clubs sprouting and stand-up comedians achieving celebrity status. However, the limelight seems to be squarely focused on the men with very few women making a mark in this burgeoning space. Given the scenario, TLC, India...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Vishal%20Gurnani.jpg?itok=MiXlW0gd
Dishum plans to break even in 3 yrs & a network soon, says Vishal Gurnani

MUMBAI: Vishal Gurnani-owned Dishum Broadcasting has announced the launch of its first Bhojpuri general entertainment channel Dishum. The channel will go live on 15 August. “To cater to 220 million population in India which understands and speaks Bhojpuri, there is only one GEC channel, that is...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/DD-800x800.jpg?itok=bForoF4g
Doordarshan to acquire programmes for DD Kashir

NEW DELHI: Doordarshan has invited proposals from reputed Producers/ production houses for its 24x7 satellite channel DD Kashir under Fixed Budget Mode of Programmes Acquisition Category. These will be for telecast in accordance with the “Guidelines for Acquisition of Programmes.” Last date for...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/game-on-thrones.jpg?itok=4BjXsl-D
Game of Thrones Season 7 starts on Hotstar, minutes after US showing

The highly anticipated premiere of Game of Thrones Season 7 launched on video-on-demand platform Hotstar on 17 July, with the first episode of the new season available for the audience to view within minutes of its American telecast.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/rahul.jpg?itok=TuP1Rgwb
Mukta div partners Mobikwik, offers 15% cashback on tickets

Mukta A2 Cinema, the cinema exhibition arm of Mukta Arts Ltd. – one of India’s esteemed film banners, has announced its association with a digital wallet company, Mobikwik. The cinema chain recently expanded their presence and now has 48 screens in their network.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/karan_0.jpg?itok=aDK8pyCL
DSport partners with Nodwin for eSports league's maiden broadcast in India

DSport, a sports TV channel launched by Discovery Communications India, has partnered with Nodwin Gaming to showcase the flagship esports tournament in the country - ESL India Premiership. As a part of the partnership, DSportwill telecast 90 minutes of action everyday (2 :30 – 4:00pm) starting...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/lahore.jpg?itok=OW9QevgD
Lahore HC lifts PEMRA ban on Indian TV shows

The Lahore High Court (LHC) on Tuesday cancelled a ban imposed by PEMRA (Pakistan Electronic Media Regulatory Authority) on the telecast of Indian television shows in Pakistan. THe HC stated that the federal government had no objection to the Indian television programmes.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/COLORS.jpg?itok=I4DIGU9m
Jeep Compass drives into Khatron Ke Khiladi - Pain in Spain

Khatron Ke Khiladi, hosted by Rohit Shetty and powered by Jeep Compass, will thrill the audience from 22 July 2017, every Saturday and Sunday at 9:00 pm on Colors.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories