Sab TV revamps look; announces marketing initiatives

Comedy general entertainment channel (GEC) SAB TV has added vibrant colours and new motifs to its channel and show packaging, which went on air from 9 pm onwards on 21 June.

Argentinian design studio Steinbranding was hired for the revamp."Our new look signifies renewed freshness and a positive move into the future, truly articulating the spirit of ‘Asli Mazaa SAB Ke Saath Aata Hai‘. We have only changed the clothing of the show, but retained the content, concept and basic colours. We have also added more designs which is relayed between soaps," said SAB TV EVP & business head Anooj Kapoor at a conference held at JW Marriot Hotel.

And in order to further propagate the fact that it has a fresher and peppier look it has put together quite a few promotional films on the lines of its existing ‘Sab Ka Wakt Ata Hai‘ called "Saas-bahu," "Mooch" and "Hands-Up."

The channel‘s management announced that it is going the whole hog on digital with online games and applications. One of these is ‘Sabarbia‘, a one of its kind social game, which has attracted 75,000 people in the past two months.

The channel has also launched a loyalty program called ‘Sab ki Sawari‘, through which viewers are rewarded for watching its shows for longer durations: they get a chance to meet their favourite actors on the sets of different Sab shows. "Then we have school programmes called Sab ki Paathshala that aims to engage with a younger audience by providing them with interactive learning experience," added Kapoor.

Then SabTV has integrated free applications including, SAB Ke Comics - a mobile app available on iOS and Android smart phones. The application has over 100 comic strips of six shows cracking jokes on five popular characters of Sab. The five characters which have been animated include: SAB ka Gadha, SAB ka Gopi, SAB Ka Gulgule, SAB ka Mama and SAB ki Jeannie. "The application has already registered 200,000 users," informed Kapoor.

Apart from this, Sab has rolled out ‘SAB Khelo SAB Jeeto,‘ an unique game show that can be played with the entire family. The game show enables fans and consumers to participate and win gifts and merchandise.60 per cent of the channel‘s total promotional budget is set aside for TV advertising, 30 per cent for print and the remaining 10 per cent for out-of-home advertising and others. "As far as digital media is concerned, we have not made any investments. It is just a platform for us to drive the audience to television," said Kapoor.

The channel has gone in for oodles of activation in malls, Big Bazaar, Cafe Coffee Days and multiplexes and has a huge outdoor presence - over 700-800 hoardings pan India, excluding Mumbai. "In Mumbai, we have placed our hoardings in over 100 bus shelters in residential areas," said a source.

The faith that both Sony Entertainment COO N.P. Singh and Kapoor have had in taking the comedy route for the channel five years ago seems to have been well-placed when one looks at its success today.

"Our ratings have gone up by 600 per cent and revenues by 900 per cent in the last five years. We have seen a surge in advertisers from 25 in 2008 to 80 plus now. With its current presence in the US, the UK, Australia and South Africa, the channel will soon expand to Dubai," Kapoor informed.

Latest Reads
Discovery's David Zaslav 2018’s highest paid media CEO

MUMBAI: Guess who the highest paid media executive in the US is? According to The New York Times 2018 CEO compensation survey, the crown goes to Discovery president &  CEO David Zaslav who took home a package of $129 million (Rs 888 crore).  That was a steep hike over his 2017 payout was $42...

Television TV Channels People
Geek out! Plunge into the virtual world of ‘Ready Player One’ with HBO & HBO HD this May!

Join unlikely hero Wade Watts as he gears up to save OASIS - an immersive and expansive virtual world like you’ve never seen before! HBO and HBO HD bring you an adventure blockbuster directed by sci-fi maestro Steven Spielberg, with a gaming world that’s more real than reality.

Television TV Channels English Entertainment
ICC World Cup 2019: Private DTH, cable platforms to not blank out DD Sports channel on matchdays

While the country was keen to catch every detail of the Assembly Election 2019 during the last two months, it’s now time to turn to the ICC Cricket World Cup 2019. Public broadcaster Prasar Bharati run DD Sports will introduce dual streams for the first time during the tournament, PB CEO Shashi...

Television TV Channels Terrestrial
Inaugural India cricket heroes takes place at lords cricket ground to commend the very best of global indian cricket excellence

Yesterday saw the exclusive ‘gold’ carpet event for the inaugural India Cricket Heroes at Lord’s Cricket Ground with eminent cricket legends, international TV, film and sports stars and business stalwarts in attendance to recognise the best Indian cricket performers from around the world.

Television TV Channels News Broadcasting
India Today Group-Axis-My-India exit poll delivers most accurate forecast

The India Today Group-Axis-My-India’s exit poll has come out as the most accurate prediction of the country's general elections, beating all other polls on the outcome of the massive exercise.

Television TV Channels News Broadcasting
This ICC World Cup, follow the Men in Blue on Star Sports’ special show ‘Follow the Blues’

Star Sports, India’s leading broadcaster and the ‘Home of Cricket’ has premiered its third season of ‘Follow the Blues’.

Television TV Channels Sports
BARC week 20: Colgate Dental Cream becomes the top brand

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 11 May 2019 and 17 May 2019.

Television TV Channels Viewership
Kya karegi Rumi jab Pyaar hai full of Passion but Dil hai full of Confusion?

A love story that is unlike any other, Manmarziyaan is a romantic comedy-drama that revolves around a love triangle starring Vicky Kaushal as Vicky, Taapsee Pannu as Rumi and Abhishek Bachchan as Robbie.

Television TV Channels Movie Channels
Knock Knock, let the Venom in! Witness the malevolent Anti-Hero as &flix inspires viewers through a powerful anthem #VenomInMyVeins

“I’ve been living on that dark side, where everything is alright on the outside. But in my veins, it’s Venom” goes the anthem as it tells us that sometimes it takes a little bit of bad to do some good.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories