Television

BARC to set the tone for single TV measurement system

Developing a new television audience rating system is a long, arduous and costly process. It has required as a prerequisite that the three major stakeholders – IBF, AAAI and ISA come together under one umbrella (BARC) and agree on a process acceptable to all three parties to ensure this major initiative is accepted by all stakeholders. The industry expects to be well along in implementing this new measurement system by the end of 2013.



The goal of BARC is to bring about transparency in the measurement system, greater accuracy while maintaining cost efficiencies and more checks and balances by separating responsibilities in the measurement process as well as countering fraud through rigorous ground monitoring. The industry recognises that no sampling technique can be 100 per cent accurate but seeks to reduce the sampling error and overcome to the extent possible the laws of small samples.



The first step in the process is to create a transparent establishment study from which the universe can be projected that will be owned by BARC and available to all stakeholders. To this end, an RFI has been issued and based on the responses, an RFP will follow. Once a firm is selected, approximate 350,000 to 450,000 households on a nationwide basis will participate in an extensive survey that will take 6 – 8 months to complete.



The establishment survey will form the base for the required number of measurement homes which are likely to exceed 25,000 nationwide. Once the number is finalised, new RFPs will be issued to select a vendor for the measurement system, and vendors for data collection and analysis and reporting. Breaking apart these tasks amongst different vendors is expected to bring greater accountability and transparency and build the most robust audience measurement system in the world. Ongoing ground monitoring will ensure that the system is not compromised over time.



Given the expense of setting up the system, the time required and the fact that all stakeholders buy into ‘BARC’, the industry expects the BARC measurement system will become the single measurement system in India. This is typical of worldwide audience measurement where generally a given market has only one accepted measurement currency.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/01/sircar.jpg?itok=NkSSrN9L
IDOS 2016: Prasar Bharati could share infra with private players: Sircar

GOA: Prasar Bharati has thrown an invitation to all private broadcasters and it reads: come and use our under-utilised resources and infrastructure to increase your reach in digital format terrestrially. What’s more, the Indian pubcaster will help in the distribution.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/sports2.jpg?itok=sekA6qNk
Sports recognised as infrastructure sector, eligible for private investment

NEW DELHI: Alarmed by India's performance in the recent Rio Olympics, the Government appears to have pressed the panic button: which may help sportspersons on the ong run.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Salman-Khan-Dabangg-2.jpg?itok=AcTOfo1o
Salman Khan backs Indian Army strike & Pak artistes

NEW DELHI: Bollywood superstar Salman Khan says TV and film artistes from Pakistan should not be treated like terrorists and art and terrorism should not be mixed.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Poster-2-300X300.jpg?itok=8E6ZZbg3
Unearth Sanghavi's secrets on Raj TV

MUMBAI: After a successful launch of the mystical-thriller series Kaakha Kaakha, Raj TV is all set to roll-out another show. Titled Arundathi, the show will hit the TV screens from 10 October 2016 every Monday to Saturday  at 8 pm. The show is s mystery series based around this character called...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_22.jpg?itok=bftCAtGF
CNN News18 to salute 'Agents of Change'

CNN-News18 is all set to air a special half-hour show on the occasion of Gandhi Jayanti. Titled Agents for Change, the show will air on 1 and 2 October. In this special, the channel salutes the citizens who are being the change they want to see.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_18.jpg?itok=m7MHoIF9
Sony Pix to air best films from James Bond franchise

Envy him for his sophisticated gadgets or love him for his charming attitude, you definitely cannot ignore this iconic secret agent, who will sweep you off your feet with his impeccable style and wit. The name’s Bond…James Bond – the panache that remains unparalleled since 1962. Catch the most...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_15.jpg?itok=nyQJpnvM
Sumner Redstone pushes for CBS-Viacom merger

The maverick Sumner Redstone, not letting age dim any of his business acumen, is at it again. Earlier this week he sent a strong message to investors and potential takeover tycoons that he fav

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_9.jpg?itok=hp_rU7bR
MTV Brand Studio to create music festival for Amazon India

Amazon.in in association with MTV is all set to welcome the festive season with an exciting content marketing initiative.To break the clutter around the festival season, Amazon has upped the ante where customer engagement is concerned by creating a one-of-its kind musical experience in association...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_7.jpg?itok=PugxJ9R0
Aishwarya Rai, leading singers to felicitate Clean India champs at Safaigiri Awards

The India Today Group announces the 2 edition of the India Today Safaigiri Awards 2016 - a platform that will showcase and felicitate the pioneering efforts of those who are leading the change in cleanliness. This is in continuation to the first edition that was launched in 2015, one year after...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories