2011: Getting ready for the next growth phase

2011: Getting ready for the next growth phase

Discovery Networks Asia-Pacific SVP and 
general manager (South Asia) Rahul Johri

2011 was a year of dynamic transformation for the industry. It will be remembered as a landmark year with the most noteworthy announcement being the government‘s new Digitisation Policy. The other major development which stands out was the sizeable M&A activity in the sector.

The competitive landscape intensified with every major broadcaster expressing their interest in India with strong actions. New channel launches increased fragmentation. To keep the viewers engaged, companies invested on the brands and launched multiple high-cost productions. Offering a new experience, the HD channels gained attraction. And, of course, there was increased pressure on the limited distribution bandwidth.

During the year, one of the most evident trends we witnessed in favour of the lifestyle and factual entertainment genre was the increased preference and value for differentiated, high-quality and entertaining content amongst all stakeholders.

For Discovery India, it was a momentous year. We consolidated our leadership as India‘s No. 1 non-fiction media company by making consistent investments in content, distribution and promotion.

During this exciting period, we expanded our business on all counts: new channels, new language feeds, path breaking India productions, quality global programmes like Curiosity, increased availability to over 173 million households, robust ad sales growth, all round innovations and high-decibel marketing and communications.

Discovery‘s guiding principle, "Right Place, Right Time" was in action in all our strategic launches in the year - be it the introduction of our first regional channel Discovery Channel Tamil or the 24-hour Bangla and Telugu language feeds or the innovative local productions like Oh My Gold with Lisa Ray. During the last year, we also showcased our preparedness for the emerging new media landscape.

India is witnessing a strident demand, amongst all stakeholders, for refreshing and distinct television entertainment. Discovery Channel has risen to the challenge and is today ranked in top 10 channels in India amongst more than 600 plus channels, measured on cumulative annual reach. A nationwide distribution encompassing more than 200,000 villages and a notable presence in the basic packs of the DTH companies are prime indicators of changing India and its strong preference for quality and differentiated entertainment.

Comprehending the emerging trends, along with the ability to produce matching products and solutions, has been the foundation on which Discovery has created its robust business in India. I am confident that Discovery will continue to be both a beneficiary and catalyst of this fantastic change.

2012 will be a year of new opportunities. However, it will also present unique challenges. The environment will be extremely vibrant with action on all levels - policy, industry, regional and genre. The year, amongst other things, will test the brands‘ strength and viewer loyalty. One can also expect an increase in spends by channels on both content creation and promotion. The viewer will get an even wider choice of networks, programmes and distribution platforms.

Latest Reads

MIPCOM 2016 sets new records

CANNES: Record attendances at MIPJunior and MIPCOM, more World Premiere TV and International Screenings than ever, a remarkable Japan Country of Honour programme, a Personality of the Year, Shonda Rhimes, who packed delegates into her keynote interview and a tour de force opening keynote from Sony...

Specials Event Coverage Mipcom
BidSlate offers film buyers, content-owners negotiation platform

What if filmmakers didn’t have to rely solely on film markets and sales agents to sell content? And international film buyers had continuous access to a 24/7 international marketplace populated by an ever-growing catalog of content?

Specials Event Coverage Mipcom
Two popular BMX content creators join XTreme video multi-platform network

XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading...

Specials Event Coverage Mipcom
INsight-Flare to produce reality competition 'The Line'

INsight TV has commissioned yet another new original format in Ultra HD, partnering with Flare Media to produce the reality competition The Line.

Specials Event Coverage Mipcom
FremantleMedia brings 'Familiar Taste' to MIPCOM

FremantleMedia is bringing a brand new title to MIPCOM 2016, which promises to leave viewers feeling warm inside. Familiar Taste sees well-known faces thanking those people who have had a major impact on their lives by sharing with them a surprise meal they have cooked themselves.

Specials Event Coverage Mipcom
MIPCOM: Beta Film delivers interactive TV-event 'The Verdict' throughout Europe

The interactive TV-event The Verdict continues its roll-out throughout Europe and will be simultaneously broadcast in six countries with additional territories to follow. The MOOVIE production by Oliver Berben (“Shades of Guilt”, “Hotel Adlon – A Family Saga”) will be screened in Germany, Austria,...

Specials Event Coverage Mipcom
'Inside the Masters of Dirt' on INsight TV to have non-scripted reality series in ultra-HD

INsight TV has commissioned a new, non-scripted reality series Inside the Masters of Dirt with XTreme Video, which follows the crew that produces the popular freestyle motocross arena show of the same name. Featuring fearless leaders in extreme motorsports, XTreme Video will be the first to present...

Specials Event Coverage Mipcom
MIPCOM: Cyber Group Studios signs deals with broadcasters, digital platforms

On the heels of MIPCOM Junior, Paris-based producer and distributor Cyber Group Studios continues to establish a strong presence worldwide by signing new agreements with buyers including major broadcasters and digital platforms for more than ten series of its catalogue. Deals cover players such as...

Specials Event Coverage Mipcom
Bloomberg Media Distribution signs Hollywood Reporter, Billboard, El Financiero, STAT as partners

Bloomberg Media Distribution today announced a partnership with a raft of premium publishers to provide business, technology, entertainment, music, lifestyle and health news to global audiences. Launched at MIPCOM, Bloomberg Media Distribution will distribute The Hollywood Reporter, Billboard, El...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories