Specials

10 Key trends in the movie biz by Siddharth Roy Kapur

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/03/Siddharth%20Roy%20Kapur-800x800.jpg?itok=a0cJYxyj

The Hindi film industry is at an interesting crossroads – one that will define the next phase of growth for the business – both creatively and commercially.

For anyone involved in the movie business in India today, it is an exciting and a challenging time. Exciting because there are so many moving parts that the sheer adrenalin of navigating through them and achieving commercial and creative success can give you a headrush. Challenging because the choices we make today as an industry could determine the trajectory for a whole future generation of studios, filmmakers, actors,

technicians and audiences.

The 10 key trends are:

1. Growth of Exhibition platforms and digitalisation of cinemas: The advent of the multiplex culture and the digitalisation of cinemas has completely changed the dynamics for audiences, exhibitors, distributors and producers.

Films will become much more accessible to the audiences in remote towns via satellite technology, thereby

reducing costs and making it more feasible and cost effective to further increase the penetration of cinema into the hinterland of the country.

2. Marketing and Promotions: Skilfully executed marketing and PR initiatives are increasingly contributing to the good opening weekend of a movie. It plays an aggressive role in driving a film through the “media noise corridor” right from pre-production all the way to release and beyond.

Creating the right noise from the very initial stages of the film to post production stages has become an imperative function coupled with innovation and ongoing market research for every film.

3. New Revenue streams: The advent of new emerging platforms and technologies will pave the way for newer revenue streams for the film industry apart from the box office and other traditional sources of revenue. Innovations like 3G and 4G will change the dynamics of the movie watching experience, creating new access points for consumers across the world.

4. Short and Entertaining: Audiences of today especially the 15-24-year-olds, which form the most significant part of the Indian population and are popularly known as the impatient generation, have a preference for more snacky and short form content.

New age directors who can feel the pulse of these audiences are very capable of delivering content that will soon bring in the trend of watching short format entertaining content on non theatrical platforms.

5. De-risking – Today a studio does not have solely the opening weekend box office collections dictating the commercial fate of the film. Pre-sales deals which include satellite rights, music rights, home video rights and new media rights sometimes help recover 40- 45 per cent of the production cost of the film. Moreover, an established studio with a strong slate of 12- 15 movies a year, today has the advantage of being able to derisk an entire slate of productions well in advance of their theatrical release.

6. Going Regional - The increasing preference amongst audiences for local flavours rather than standardisation in content will see regional cinema growing in the coming years, and demanding a share in

the larger pie of the Indian film industry.

7. Co-productions: The entry of Hollywood studios into the local production sector have increased manifold. Considering that some countries have reached a saturation point, while others have stringent protectionist policies in favour of local cinema, India is an emerging media and entertainment hot spot for international players.

8. Existing paucity of trained talent: The industry today does not see many trained specialists, the reasons being lack of structured film schools and frankly inadequate credit and compensation to talent other than those seen on screen. If this is addressed, it will have a lasting impact on the quality and commerce of our cinema.

9. Changes in legislation – Various amendments to existing laws have been proposed, which will have a direct impact on the functioning of the industry. In this process, it is imperative for the legislators to keep in mind all sides of an issue, rather than be swayed by specific interest groups. The entire commercial dynamics of the industry could be decided simply based on a few of these amendments, and hence the required due diligence must be put in before pronouncing judgement.

10. No distinction beween art and commercial cinema - And finally, a new breed of filmmakers who no longer believe in making a distinction between “art” and “commercial” cinema. They are open to telling new stories and experimenting with new genres in an entertaining manner… the key to making it interesting for audiences to try new fare! It is very encouraging to see so many studios today supporting and encouraging new talent, and I am sure this heralds a very exciting time in our cinema. A time in which all sorts of cinema can co-exist and achieve commercial and creative success.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/11/promax_0.jpg?itok=GyhainlE
Promaxbda india 2018 announces puja vohra and glenn urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV’s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/19/goafest.jpg?itok=tcCmJbUp
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/09/ficci.jpg?itok=58t69ZWV
Ficci Frames and market concludes on grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/07/ficci_1.jpg?itok=saEessEW
Screen Density: Lessons from the world & Exploring new business models

n Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr. William Feng, VP, Greater China, MPA, Kurt Rieder, Head-Theatrical Asia, 20th Century Fox, Kapil Agarwal, Joint MD, UFO, Kamal Gianchandani, Chief of...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/06/ott_digital.jpg?itok=TbTt6GB7
Broadcasters see positive future for TV in India

MUMBAI: The threat of OTT and integrated platform ecosystems like Android TV is at the peak. Its increasing penetration across all age groups may be a threat to the broadcasters in the coming time. But, it isn’t the case yet in India with 64 per cent TV home penetration and much room for growth....

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/06/ficci.jpg?itok=orH6kGOd
M&E stakeholders need to collaborate for growth: Sudhanshu Vats

MUMBAI: If the Indian media and entertainment (M&E) sector, poised to be Rs 2 trillion industry by 2020, is to be a force multiplier and up the present growth trajectory, then all the stakeholders, including the government, need to collaborate sinking differences, according to Viacom18 Group...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/05/fic.jpg?itok=8XCuIr6t
M&E to cross Rs 2 trillion by 2020: FICCI-EY report

FICCI Frames 2018 saw the launch of its annual media and entertainment (M&E) report, this year by Ernst & Young (E&Y) titled ‘Re-imagining India's M&E sector’ which captures key insights from the exciting and fast growing Indian M&E sector.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/05/Ficci_Frames_2018.jpg?itok=4twFKrtj
Ficci Frames 2018: Smriti Irani for highlighting M&E's economic importance

MUMBAI: Even as the Indian media and entertainment (M&E) sector is projected to cross $31 billion by 2020, Minister for Information and Broadcasting (MIB) Smriti Irani said yesterday it is imperative that the country as a whole projected the economic value that the industry lends to the country...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/03/Smriti-Irani-1.jpg?itok=d5DtR693
New initiatives at FICCI Frames 2018

MUMBAI: The 19th edition of FICCI Frames to be inaugurated by the I&B and Textiles minister Smriti Irani on March 4 is all set to be a grand event. There are a lot of interesting sessions lined up with few new initiatives this year. The annual media and entertainment global convention...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories