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Can
old shows rework their magic again on the small screen? The question
kept coming back to me, while I was on the old hit Ek Mahal ho
sapno ka on Sab TV. A few years ago I used to regularly watch
this family drama on Sony. A powerful soap opera of a Gujarati business
joint family with its trials and tribulations. In today's glossy
screen environment, though the soap looks low on the production
aspect but the strong story and characterization can still rake
in audiences.
Also,
I found it rather interesting to watch old actors like Apara Mehta
who have now grown over the years. Apara played the happy-go-lucky
7 wicked daughter-in-law and now she's the famous Savita chachi
of Ekta's Kyunki Saas bhi kabhi bahu thi.
So, in an changed environment, on a different channel, the soap
is still bound to attract newer audiences and a few of the old viewers.
In all, I think the Buniyaad (foundation) of the serial has
to be strong enough for it to rake in newer audiences.
Moving
on to the relaunch of Ramesh Sippy's Buniyaad. It will be
interesting to see if the show can recast its magic again in an
era of lavish sets and designs (though it's said that it's one of
the few serials made those days on lavish sets and design). This
week Sahara One is all set to bring this classic based on the partition
of India and Pakistan. The channel promises the show some technical
upgradation and on a slightly glossier note. A show which made television
history about two decades ago and emerged as one of the most watched
shows on TV those days. Many have called it the first modern family
soap opera which made millions laugh and cry. I am sure for many
serious viewers, the show is an opportunity to understand the magic
of DD shows.
And on a personal level having heard about Buniyaad from
the older generation, I am waiting with bated breath for this soulful
soap rooted in our culture and tradition.
That also reminds me of Shaktimaan, a DD show which staged
a comeback on Pogo last year. And with some changes on the editing
front, the story was successfully adapted for the Generation X.
****
Since,
we are on soaps, caught some rushes of Sony's new kid on the block
Ek Ladki Anjani Si. The show, which is based on RCTV International's
telenovela Juana's Miracle, is slowly working its magic. I quite
like the lead actress Kanchi Kaul who sort of stands like a breath
of fresh air on the small screen. The young protagonist's innocent
ways coupled with her soft features and off-beat sense of dressing
up is sure to catch on with the younger viewers. But somehow, there
seems to be very little chemistry between the male protagonist Shakti
Anand and Kanchi.
****
With
the market being flooded with beyblades of all kinds and
kids going ga-ga over these toys in almost all the building compounds;
I had a looksee for myself on Cartoon Network to try and get a hang
on just what it is about Beyblade that has all the kids hooked.
The show has a toy so central to its character that the niche audience
can relate strongly to it. Also, the fact that kids often have grown
up playing with tops in India that the concept fits in so well.
An excellent example of offline merchandising while capturing on
the popularity of a television show.
That reminds me of the famous Ramdevji Maharaj of Aastha channel.
The yoga guru is also now been seen on other news channels like
India TV and Zee TV. So, while tele viewers continue to breath ek,
do teen along with the saffron dhoti clad yoga guru, there seems
to be immense offline merchandising of his products.
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