Unwind, Unlearn, and maybe then relearn the rules of the game. And Eureka, you might just be inspired with a new idea - a brilliant suggestion, or the right business plan. Then, what next? What do you do with the idea? Well, don't have to think much these days. After all, these are the days of Idea Le Aao, Aur Paise le Jao.

Looks like there's going to be a mad scramble for ideas in the coming days. Especially with different delivery platforms rumbling in an already fragmented market. So, while analysts say consumers are going to lap up TV content on the mobile, as the online medium continues to get aggressively interactive with web TV and the movie market struggles for original scripts, what with DVDs going for the kill.

So, which way is content headed? Summing it up, was tycoon Subhash Chandra, on a rather philosophical note (at the recently held Ficci Frames in Mumbai) 'with content segmentation happening across various delivery platforms in the market, broadcasters have to go back to what the Indian sages said in the olden days. Meaning - individualise and personalize content, so concentrate on the 'self'.

True to himself, there he was, one of the richest men in the world, trying to help people find their true self on Zee TV's new reality show Business Bazigar. The former chawal seller turned TV tycoon was explaining to a 60-year-old woman why her idea of supplying chapatis across the nation needed a relook. Some inspiring moments as a 17-year-old, who left home without telling her parents in search of her dreams.

Though Chandra has yet to really settle down in his new found role as an anchor, there's no doubt that he completely overshadows the other two judges on the show.

At last a smart reality show. I mean haven't we had enough of dumb shows like Kam Yaa Zyaada. No gloss and glamour, cutting across all TGs, the show goes with the true entrepreneurial spirit of the country. What would be interesting as the show unfolds, is how the judges evaluate the various businesses, implementation and the ability of the participants to carry the idea forward. I am sure there are many viewers who want to see the building of a brand new company from one amongst them… After all, as the promos say, Chandra started with only seventeen rupees in his pocket.

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Speaking of making money from nothing, it seems the late Dhirubhai Ambani used to give sons Mukesh and Anil just one rupee a day during their growing years to hone their business abilities. Just when I kept brooding over this, I caught Indian IT visionary Narayan Murthy, the chief mentor at Infosys Technologies Limited, confessing to Anuradha Sengupta about his rather austere lifestyle. Murthy came across as a intellectual, simple, ethical and very spiritually driven entrepreneur. To quote him verbatim: "In spite of owning so much of wealth, what is challenging is to live a simple life, in a simple apartment and behave and appear like one of the employees." What viewers got to also know was that the only indulgence that Murthy has is to collect music CDs and gadgets.

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Moving on from billionaires to our humdrum daily soaps. Looks like Star's Millie is finally reaching its logical end. So long, farewell to the football playing aggressive protagonist who I think definitely stands out from the current lot of stars.

Gawd knows why Sony's Jassi Jaise Kohin Nahiin is hanging around on the small screen. It looks like, the story is never gong to end. In the current plot, Armaan's (Apurva Agnihotri's) real life wife Shilpa Saklani is breathing her last. Now it seems she has left behind Armaan's love child with Jassi. Well, actually the father of the child is not Armaan but someone else in the serial. Now, how could Shilpa be so confused? If you're desperate enough to want to find out, start watching Jassi again.

Meanwhile, on Kahiin to Hoga, we have a richie rich billionaire (played by Tinu Anand) who is forever either having a bath with a bevy of beauties in a tub full of roses; or getting massaged with a skin enhancing pack on his face… This week, I found it rather funny when Anand actually invited Kashish for a bath with him. Gawd, the weird suds these soaps spew out…

Meanwhile, the news channels really went berserk over the wardrobe malfunctions at the recently held Lakme Fashion Week in Mumbai. As has been repeated a million times on all the news channels, a model's sequined top came loose while she walked the ramp.

There was even an official inquiry into the whole business. And for what? To probe whether the designers and models coming unstuck had anything to do with ulterior designs aimed at the heart of our societal mores. Finally, it all ended on a happy note with Maharashtra home minister RR Patil issuing an official statement, "We have conducted an inquiry and found out a hook came off and the models took care to cover themselves up. So, it seems it was not deliberate but was purely an accident."

This is one story the funny side of which got me hook, line and sinker.

Narayan Murthy's pic from: 24x7updates.com