JVC Digital Projector

Innovative products and solutions and a plethora of international brand names marked the three day Broadcast India exhibition at the World Trade Centre, Mumbai from 1-3 November.

Organisers said 323 brands from all over the world were on display for broadcast and allied professionals who visited the exhibition from across India. Several Chinese and Korean companies, first timers to these shores, were seen making inroads into the expanding Indian market, offering several cost effective broadcast solutions.

Among the big names were Sony, Panasonic, JVC, IBM, Seagate, Tata Elexsi, Benchmark, SGI, Thomson Broadcast, Discreet, Cintel International, Canon, Panther, Soundscape, DPS / Leitech, ARRI , Fujinon, Soundcraft, Genelec, Digidesign, Swedish Cambridge Animation, Matrox, AVID, RCS, Dayang, Da-Vinci, Sachtler, Tascam, Videonics, Odetics Broadcast, ORAD, and Cinecita Comptronics.

The demonstrations at the Da Vinci stall, for example, allowed visitors to see how films are restored and real time correction done. A lot of exhibitors, however, said the market scenario was bleaker than the last few years. Said a spokesperson for Tata Elexsi: "The market is really down this year, and things are not moving along as expected. Sales have gone down considerably."

Business usually picks up after exhibitions such as these. Despite the large crowds that thronged WTC during the Broadcast India, however, its seems highly unlikely in today's scenario.