IBM workstations

The first talk on the second day focused on the relevance of e-business in digital content creation.

Jyothi Satyanathan, country business manager, IBM, said that e-business has to be understood as a means to business and not a business by itself. Businessmen have to ensure that the fundamentals of the business package are right to convert to this new economy currency.

Information today is as important as creation, storage and retrieval of the stored data. Enabling e-business means charting out the workflow, hosting delivery, data management, data security, transaction processing scalability, availability of data, and turning that data to strategic advantage. The aim of e-business is to see that data is available with adequate security to anyone on any device, anywhere. IDC estimates put the market size around US $ 80 million and digital content business is seeing an annual growth of 82%, he said.

Satyanathan pointed out that the mode of business distribution too had changed from one-to-many to one-to-one. For example, movies can be distributed via set-top boxes on a pay per view charge to a single viewer. India has the advantage of being very cost competitive in the new-world scenario and has the best quality software engineers. Unfortunately, said Satyanathan, this business opportunity is being capitalized by Korea, Taiwan and China, and Indians are yet to catch up with the concept of e-business. The range for e-business is very extensive, and the one who grabs it will survive and lead the market,he predicted.