on 3 August 2007)
line between pure programming and advertiser led programming gets fuzzier.
it isn't the stray soap where an Airtel ringtone sounds
every five minutes that's responsible. This week on
Indian Idol, the participants were actually made
to sing praises of the new Airtel messenger, which works
oh-so-wonderfully on Sony Ericsson phones. Was the purple
light that suffused the Indian Idol set also
a way to reinforce the brand, one wonders.
make matters more interesting, the programme producers dramatised the whole business,
making the participants enact scenes which were clearly not spontaneous. It's
probably taking reality talent hunts to a new level, but the result on screen
is definitely far from appealing. To see aspiring musicians being made a party
to advertisers' foibles just to be able to exhibit their talent on screen is sorry
business. But that's the way the cookie crumbles, at least on Indian television.
if the participants sing product praises in between
singing songs, they are also required to be subjected
to rather unnecessary speculations of 'budding relationships'
among themselves, abetted by even more unnecessary comments
and counter comments by the judges.
week's 'clash' between Alisha Chinai and Anu Malik did
nothing to raise the level of the show, when the two
traded abuses over the Chang-Deepali supposed relationship,
but it probably helped the show notch a few ratings
if two gadgets made their way into a talent hunt, could a film be far behind?
The ploy of getting stars as celeb judges on shows is getting passe. Star Cricket
just got innovative when it played the Chak De India anthem throughout
the ongoing series. The advertisers are getting creative. When will programming
get equally original? Sigh!
News channels had no paucity of material the entire
week. With Sanjay Dutt getting his six-year sentence,
it was enough fodder to chew on, for the entire week.
Spending time outside the Dutt residence, getting daughter
Trishala on the phone from New York to getting pro-Dutt
comments from the layman as well as sundry celebs -
news channels fed off the issue for half a week. The
weekend will probably be a Yeravada special, with reporters
camped outside the jail gates, and the rest scattered
among the Pune celebs, getting inane bytes on Dutt and
IBN 7 and Zee News got into a interesting coincidence,
when both aired 'exclusive' features on wife swapping
in the country's mini metros on Wednesday night. There
was similar blurry footage of couples forging swapping
deals in restaurants, similar audio clips of wives who
willingly and sometimes grudgingly enter such deals
and similar opinions voiced across both channels ('the
trend of wife swapping is getting more common in the
smaller cities than metros, as one would be led to believe).
celeb comedy raises but a few laughs. While some of
the participants like Kiran Karmarkar and Swapnil Joshi
are undoubtedly good, the performance of others like
Karishma Tanna and Urvashi Dholakia is loud, bordering
on the lewd.
up comics like Khayali, who emerged from Star One's
Laughter Challenge last year, have found employment
on this show, but the comedy quotient is vastly inferior.
To make matters worse, judge Archana Puran Singh guffaws
at the slightest provocation, although co-judges Satish
Shah and Johny Lever try to tone down proceedings a
potato tip - The revamped MTV is a treat to watch.
And nearly each show on the channel is also plugging
its revamped website. Talk about a 360 degree experience!