| MUMBAI:
Aiming to popularise tourism in India, My FM came up with an interesting activity
in collaboration with Madhya Pradesh Tourism named as “Hindustan Ka Dil Dekho”.
In this activity, the MY FM RJ traveled around all destinations in Madhya Pradesh
and also described the locations, sites, eating joints, handicrafts, people, culture
etc. of the place. The RJ continued his journey as he narrated a brief account
of the destinations live on radio so that listeners can get to hear and visualize
the beauty of Madhya Pradesh.
This activity was planned like a live radio
tour as MY FM’s Mobile RJ Nirvikar started his journey from Bhopal on the
September 21, 2009 describing the exquisite locales of Madhya Pradesh. The journey
culminated on the September 28, 2009 in Jabalpur after traveling through places
like Bhimbetka, Bhojpur, Ujjain, Indore, Chanderi, Gwalior, and Khajurao. MP
Tourism’s ‘Hindustan ka Dil Dekho’ was promoted under the campaign
called ‘The Heart of Incredible India’ which is a highly praised and
is an interesting campaign all over world. Commenting
on this Mr. 94.3 MY FM Synergy Media Entertainment Ltd COO Mr. Harrish M. Bhatia
said, “As the largest radio network in the Madhya Pradesh Region, it was
only natural that we join hands with MP Tourism and we are delighted that they
have chosen 94.3My FM to popularize the state on this World Tourism Day. The radio
tour activity is quite an exciting and innovative style that we have developed
and I’m sure our listeners will greatly enjoy it.” | 