| MUMBAI:
The largest Ever Oral Care Marathon entitled ‘Mumbai Smiles’ will be
handled by Mudra MAX today.This event initiated by Indian Dental Association (IDA)
in partnership with Wrigley’s Orbit® sugar-free chewing gum will be held
between 9-10 Oct’09 at the Bandra Kurla Complex, in Mumbai.
The specialized
units of Mudra MAX have started initiating and driving Mumbaikars to be part of
this event where they are expecting more than 5,000 dental check-ups.To increase
registrations, Kidstuff (promotional marketing) has organized promotions at schools,
corporate houses, BPO and other high footfall areas. Celsius (events marketing)
will handle its on-ground activities like setting up the dental camps, running
the show etc while Primesite (Out-of-home solutions) will take care of its outdoor
activities. Tomorrow,
i.e., on the 10th Oct’09, Deepika Padukone will be marking a closure to this
marathon and also give away prizes to the lucky draw winners as well as to the
college with maximum number of registrations for the event. Mumbai Indians, the
IPL cricket team, have also extended their support by giving their autographed
merchandise which will be distributed to the winners at the venue.
Anurag
Gupta, President-Strategic Initiative and Integration, Mudra Max, said
“Mudra
MAX is proud to be associated with this initiative. Mudra MAX is extending through
–the- line support to this endeavour through its various divisions. We are
attempting to reach out to maximum Mumbaikars and hope to succeed in creating
awareness on the oral care marathon.”
Mumbai Smiles is a part of
the World Dental Show, where over 600 of the finest dentists from across the country
will meet and participate in a 24 hour dental check-up marathon. Driving the importance
of oral health related issues amongst the common people, ‘Mumbai Smiles’
is an initiative to offer free dental check-ups for Mumbaikars and also in the
process create one more reason for Mumbai to be on the world map. Lt.
Gen. Dr. Paramjit Singh, President IDA said “Mumbai Smiles is a landmark
initiative, where we are trying to reach out to as many people as possible to
create awareness about oral health. We hope this initiative will yield greater
results. Through the oral care marathon we are attempting to make the people realise
the importance of oral health and the need to go for regular dental check-ups
to ensure a good overall health.”
Dr Ashok Dhoble, Hon Secretary
General, IDA said “To host the World Dental Show 2009 in itself is a recognition
as well as appreciation of the pioneering work that the organizers have done in
promoting oral health in the country. Mumbai Smiles is an important endeavour
where the IDA has partnered with Wrigley’s Orbit® sugar-free chewing
gum towards generating awareness on oral care and further reiterating our commitment
towards oral health.”
Gautam Sharma, MD, Wrigley India, said “Mumbai
Smiles is an expression of our commitment towards oral care. Through this initiative
Wrigley’s Orbit®, India’s number one sugar-free chewing gum and
IDA plans generating mass awareness about the importance of oral hygiene. On the
occasion of World Oral Health Day, September 12th, the Wrigley Oral Healthcare
Programme was launched in India and Mumbai Smiles is an initiative that will further
strengthen our endeavour towards promoting oral health care in India. ”
Participation in this 24 hours oral care marathon would be facilitated through
walk-ins at the venue & also people can register by smsing ‘SMILES’
to 58888 or visiting the site www.mumbaismiles.co.in . In addition, to free dental
check-ups at the World Dental Show, the participants will receive advise from
noted dentists of India and will also be eligible for two free dental check-ups
in the next one year. The World Dental Show 2009 will have over 20,000 members
of the dental fraternity attending the event and is being promoted by Indian Trade
Promotion Organisation, Ministry of Health & Family Welfare, Ministry of Home
Affairs and Ministry of External Affairs. | 