| MUMBAI:
Fever 104 FM, Delhi's most popular FM station and Pepsi recently launched an innovative
activity titled 'Pepsi My Show My way", wherein for the first time ever,
a 10 feet high radio studio was created in the shape of Pepsi My Can. The activity
was held at different venues in Delhi. Fever DJs hosted their shows, live, from
within this unique studio. With an introduction of such an inimitable concept,
Fever
104 FM, together with Pepsi reinforced their brand image of being today's
youth icons. Pepsi
My Can Studio was built on a canter, imitating a real Pepsi My Can look. Fever
104 FM's DJ Paran; DJ Vidhi & DJ Tuhin hosted their shows live from this customized
PEPSI MY CAN studio. Along with this, contests were held around the canter, at
selected venues of DU, Lajpat Nagar, PVR Saket and South Ex II on the theme of
Pepsi My Can My Way, out of which the most wittiest & hilarious answers got
a chance to go on- air with Fever 104 FM's DJ! Speaking
on this exciting initiative, Mr. Neeraj Chaturvedi, National Marketing Head said,
"Fever 104 FM has a large audience base which is attractive to clients and
we are well-equipped to handle large scale events and activities for our clients
thereby providing a complete solution for them 'Pepsi My show My way' concept
goes well with our audience and is a perfect example of radio providing a 360
degree solution to clients. We are happy to partner with Pepsi to create this
unique experience for the youth of Delhi." | 