| MUMBAI:
Mahindra & Mahindra has received the Gold award for ‘Brand Communicator
of the Year’ at the 9th Asia Pacific PR Awards held recently in Hong Kong.
This award is selected by a select panel of judges and recognises the brand or
person that has set a new standard in communications strategy and execution in
the Asia-Pacific region. The Asia Pacific PR awards reward work across all disciplines
that are essential in the PR process and are divided into several award categories
with the Gold award being the most coveted. Mahindra
received this award for its innovative PR campaigns for Mahindra Satyam, Xylo,
acquisition of Yancheng Tractors in China, and One Mahindra - the Mahindra Group
intranet, among others. The
Asia-Pacific PR Awards represent the highest accolade in the public relations
industry, honouring the very best in the region. The awards shine a spotlight
on the campaigns and research that define cutting-edge thinking, and the communicators
and agencies that are driving the industry forward. The
awards were independently judged by a panel of leading senior PR practitioners
from agency and in-house environments. David Hall, Head of Group Communications
(Asia), HSBC Asia Pacific officiated as the Chairman of the Jury. Jury Members
included Hope Ewing, Senior VP & MD, Hong Kong and Singapore, Ruder Finn,
Robert Grove, MD, Southeast Asia Edelman, Kenth Kaerhoeg, Group Communications
Director, Coca-Cola Pacific Group, Richard J. Wright
Director, Corporate Communications
& Public Relations, Asia Pacific, BT among others. | 