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MUMBAI: 'Let's
Just Play' is Nickelodeon's pioneering worldwide movement aimed at imbibing 'active
play' in the lifestyle of kids of today. A movement that truly believes that kids
need to strike a balance between their life indoors and their life outdoors! Avinash
(Jagya) and Avika Gor (Anandi) of the popular television series 'Balika Vadhu'
truly believe that play is important and are geared up to support this revolutionary
movement to their fullest. The celebrated Colors stars today kick started the
pioneering initiative Nick & Nestlé MILKYBAR 'Let's Just Play' 2009
alongwith the legendary Nicktoon - SpongeBob SquarePants at the Balika Vadhu sets.
This year Nick & Nestlé MILKYBAR aim to spread the message of 'active
play' much deeper and wider across the country by making this initiative larger
than life!
Commenting on this initiative, Avinash (Jagya) and Avika Gor
(Anandi) say, "We love playing! Play is fun, cool and freedom from boredom.
It gives us a break from our studies and shoots. We are always caught running
around on the sets of our TV show." Says Avinash, "I am a huge fan of
cricket. I love to play cricket with my friends in the colony." Avika continues,
"I love dancing and I make sure that I attend my dance classes regularly!"
Commenting on this initiative, Nina Elavia Jaipuria, General Manager and
Senior Vice President, Nick India says, "Both, Jagya & Anandi have captured
the hearts of millions of kids and parents alike and we're excited to have them
on-board Nick's Let's Just Play' movement, urging all kids to go out and play
on November 7th. This year, as we hold the 'Play-a-thon' grand finale across 5
cities, simultaneously on November 7th from 4.00 - 9.00 p.m., we're confident
of a great response."
'Let's
Just Play' this year is an extensive 6 week initiative that will culminate into
a nation wide first of its kind Play-a-thon. Nick will use the power of its platform
and convey the message of active play to kids in a manner that makes 'Active Play'
a cool and fashionable thing to do. Massive 10 hour Play-a-thons will be organized
in Ambience Malls Outdoor Area-Delhi, Inorbit Mall Outdoor Area-Mumbai, City Centre
Mall Outdoor Area-Kolkata, RSI Grounds-Bangalore and Prasad IMAX Grounds-Hyderabad
on 7th November 2009 which will culminate in a grand finale in the evening from
4pm - 9pm.
Putting all its muscle behind 'Let's Just Play' 2009, Nick
& Nestlé MILKYBAR will create a mega on-air and on-ground frenzy! Not
only will Nick go blank on this day encouraging millions of kids to get out and
play, but will take the initiative beyond TV through the most innovative play
events. Kick starting from the morning of 7th November, the first half of the
10 hour play-a-thon will comprise of an inter-school sports event consisting twisted
and high energy games. Movement therapy and funky dance workshops take over in
the afternoon. The Grand Finale of the Play-a-thon kicks off 4pm onwards where
thousands of kids will converge to play telegames and have fun with the legendary
Nicktoons - Ninja Hattori, Dora The Explorer, Maruko Chan, SpongeBob SquarePants
and Perman. The unique games such as Giant Slippers, 3 Team Football and Under
the Ropes to name a few will have the energy levels soaring and will completely
appeal to the Gen Y kids of today. So
mark your calendars and begin the countdown, as Nick & Nestlé MILKYBAR
bring 'Let's Just Play' 2009 so that kids can lead less stressful, happier and
more fulfilling lives. See you at the playground! | 