| MUMBAI:
Not for the easily offended the Bajaate Raho Awards come with a pre-requisite,
a Sense of Humour! While there are many awards that felicitate excellence, The
Bingo! Bajaate Raho Awards are the awards with a difference that celebrate the
audiences’ right to ‘BAJAAO’.
The public has cast their votes and the ‘winners’ have been declared
at the one and only awards with-a-twist that celebrate ‘mediocrity’
in categories like Bollywood, Music, Cricket, Television & City Special Awards!
After weeks of voting across the three cities of Mumbai, Delhi and Kolkata, the
most anticipated (and of course dreaded!) awards of the year, felicitated all
the ‘winners’ at Chitrakoot Ground, Mumbai. And
there was a lot more to offer than just naach-gaana... The awards, hosted by ace
comedian Sunil Grover of ‘Kaun Banega Champu’ and ‘Kya Aap Paanchvi
Fail Champu Hai?’ fame had Dr. Hoezay & Red FM RJs Malishka, Mantra,
Nitin, Sachin & Rohini doing what they do best – entertaining and BAJAAOING!!!
Amongst hilarious acts and some hard core bajaaoing adding the glamour quotient
were some sensuous and bold performances by Kangana Ranaut, ravishing item girl
Sambhavna Seth, an enthralling performance by Anand Raj Anand, Mahi Gill of Dev
D fame, Masakali singer Mohit Chauhan and the first female Indian Idol Sourabhee!
Commenting on the concept of the awards, Red FM, COO, Abraham Thomas, said, “Truly
the people’s voice has been heard, Red FM the Station for Expression for
the masses believes in always reflecting the voice of the people through all its
initiatives and the Bajaate Raho Awards does that in good effect.”
He further added, “The awards and the nominations are supposed to be taken
lightly and clearly the audiences’ today have a sense of humor to take it
in the right spirit. Therefore while Red FM itself plays hit songs like ‘Tha
Tha Karke’ or ‘Aksa beach’, the listeners who on one hand dance
on these hit songs also find the lyrics funny! The Bajaate Raho Awards reflect
this duality/”
Red FM Bajaate Raho Awards are only getting bigger and better having won two WOW
awards for events and experiential marketing and with an on-ground televised presentation
ceremony since last year. Watch
out for all this and more when the spectacular BINGO! Red FM Bajaate Raho Awards
2008 is telecast on SONY on 5th April 2009 at 6 p.m. | 