| MUMBAI:
MTV, India’s leading multimedia youth platform has hit its highest ever average
TVR in its history of existence in the country - 0.33. The reach is at 40% (close
to 50 lakh) this week with time spent per viewer at 59 minutes. The cumulative
GRP’s of 79 are just 2 short of NDTV Imagine and ahead of several GEC’s
like Sahara One, SAB and more. In fact, it is not only higher than competitive
channels, but higher than the total of the key competition channels put together!
The phenomenal
ratings were fuelled by MTV’s popular reality show MTV Hero Honda Roadies:
Hell Down Under’s first Australia episode at 3.16 TVR with which it has
become the top rated show in the category till date. Vodafone MTV Splitsvilla2’s
2nd episode also garnered a whopping 1.61 TVR. After
having held the no.1 position on Saturday 7pm for the longest time, MTV has now
conquered the Sunday 7 pm slot too. MTV Hero Honda Roadies is the no.1
show on Sunday 7pm slot! In fact, MTV’s share in that slot is more than that
of Star Plus & Colors put together. Says
Ashish Patil GM MTV India and Sr. VP Creative and Content, “MTV’s always
been the benchmark of cool and creativity. We’re thrilled to be setting new
records of viewership for both, the channel and individual shows in the entire
youth & music category now, even as competition collapses all around us. The
best part is we’re just getting started as our new slate of programming rolls
out… watch out world, here we come!” MTV
Hero Honda Roadies: Hell Down Under premiered with 8.12 lakh viewers tuning in
for an average of 34 minutes each. Vodafone MTV Splitsvilla2 premiered with 5.58
lakh viewers tuning in for an average of 23 minutes each. | 