| MUMBAI:
In its endeavour to provide wholesome entertainment with a cause, BIG 92.7 FM
Indore is initiating ‘Mission Touch De’ Indore. Which is a unique exercise
aimed at reaching all corners of the City with a ‘message’ – Save
Water. Mission Touch De Indore will be promoting a people’s participation
campaign for the water and the environment. This ‘Jal Se Judiye, Jan-Jan
Se Judiye’, part of Mission Touch De Indore will be launched shortly, which
will see RJ’s covering a detailed out map which covers the entire city, with
the help of the local government bodies. This activity which will run till the
April 11 is aimed at helping create awareness for the pressing issue of water
shortage in the city and garner local populace support in working out solutions.
The
local populace will be reached out to in large numbers and the station will target
local celebrities, opinion leaders, activists along with BIG RJs Ruchi, Amrita,
Nasar and Navneet who will reach out to the masses comprising of office goers,
students, bus travelers across 200 bus stops, railway commuters etc.. The plan
is to cover the city in 24 days on 24 routes of the public transport system. This
On Ground Activity will be clubbed with socially responsible on air messages along
the lines of water saving. Speaking
on the occasion, Mr. Amit Roy, Station Director, BIG 92.7 FM - Indore, said “The
anvil of summer heightens the water scarcity issue in the city and while everyone
merely talks about it, we are using our media platform to create awareness for
things that each person can do to alleviate the severity of the problem. The campaign
‘Jal Se Judiye, Jan-Jan Se Judiye’ requires participation from the local
populace in saving water and working together to deal with the problem. We are
confident that the city will welcome this initiative and make success of yet another
‘Life Banao’ campaign from BIG 92.7 FM.” | 