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MUMBAI:
Times have changed from the days when the boys went after the hardware
leaving those delicate fingers to solve the puzzles of softwares
that make the world tick! There are exceptions, which are changing
the rules of the game and BIG 92.7 FM says Jai Ho to such women,
this Women’s Day! BIG 92.7 FM across its stations will be felicitating
women who are going beyond the traditional roles and achieving success,
very often amidst resistance from male counterparts.
BIG
92.7 FM Mumbai, in taking forward its promise of Jaisa Mood Waisaich
Music is hosting singer Sunidhi Chauhan crooning away to the tunes
of songs which are a true reflection of women power as she felicitates
women who come from non traditional, largely male dominated jobs
like auto-rickshaw drivers, bus conductors, women bodyguards etc.
In an extremely innovative initiative, RJ Archana Jani will board
the ladies special and interact with women who will share their
stories and will be taken on air. The Station is also screening
a special film only for Women, which will have the women jocks Kalindi
and Archana watch the film along with listeners.
BIG
FM’s Delhi Station launches ‘De Taali’ – a campaign
fighting the menace called eve teasing. The campaign has been planned
in great detail, bringing to light the issue that is faced almost
every day by women, from across ages and economic strata of society.
The campaign will see the jocks visit different locations across
the city and on catching eve teasers red handed will applaud them
in true Delhi asking them to De Taali, embarrassing them enough
to understand the awful act performed. The campaign is being launched
with Delhi’s only woman auto rickshaw driver Sunita and will
see jocks accompany her in the rickshaw and taking on reactions
from people.
The
Bangalore Station, saluting women power across economic groups hosted
actress Jenifer Kotwal along with lady taxi drivers, auto drivers
and bus conductors who shared their real life stories on issues
faced by women on a daily basis, one of the most common being eve
teasing. The Station also shares tips on self protection and solutions
on dealing with the issue. A mega on-ground activity is scheduled
on Women’s Day where the RJ’s along with local celebs
will address the audience on issues related to eve-teasing. A Street
play on eve teasing will be enacted and BIG FM RJs will give away
pepper sprays to women audience and also suggest ways to protect
themselves.
BIG
92.7 FM Chennai the only Station in Chennai, which plays music that
pampers the mood of the listeners, has started an entire week long
celebration focusing on women’s day called ‘BIG Pudumai
Penn’ which will culminate on March 8th, 2009. The entire week
from 2nd to 8th March will focus on celebrating women of substance
where in each on-air show of BIG 92.7 FM focus on Women celebrities
from various fields and women who have been doing exceptional work
but are not known to the world. Each day a woman achiever from different
fields will be felicitated on air, encouraging them for their service
to society. The station hosted M. S. Lavanya, renowned saxophone
player who played songs that were a tribute to women.
BIG
FM Hyderabad is all set to mark the Women’s Day by felicitating
10 women who have made a mark in their fields and are a true reflection
of women power. Renowned film actress Manjula of the soon to launch
film Kavya will go live on-air and will be titled as ‘Super
Nari’ while she connects and speak to her co-stars (male) on
– why they think she is ‘Super Nari’.
The
Kolkata Station saluted women power across different strata of society
ranging from Tollywood reigning superstar Swastika Mukherjee to
Jaba Roy a Lady Security Guard in charge of an IT Park, who was
felicitated with a diamond pendant. The station is also hosting
a woman celebrity and jocks on ground in a city’s mall where
listeners will be invited to interact with them.
Speaking
on the occasion, Mr. Nirupam Sonu, Vice President, Programming –
BIG 92.7 FM said, "Women's Day is an day where we go an extra
mile to appreciate women – their contribution to society, their
success in non traditional roles, their overall contribution to
society. We are saluting the spirit of these women through our innovative
and comprehensive offerings both on air as well as on ground. Listeners
are sure to enjoy the special treat being offered to them.”
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