| MUMBAI:
The TAM ratings for the past five weeks have proven that UTVi is the most trusted
source of information amongst others for precise and accurate news in the Business
sphere. The TAM ratings of Week 48 – 52* substantiate the channel’s
position as the market leader with the prime target group of CS 25+ AB hooked
to the channel. UTVi had more number of programs in top 25 than other English
Business News Channels put together, on weekends in the latest five weeks. Not
only that in week 50, 8 out of the top 10 weekend programs belonged to UTVi!
 All
this data is a profound testament to UTVi’s strong and consolidated market
position, this being in view of the fact that UTVi is the youngest channel in
the Business News space. It further reinstates the fact that the channel has succeeded
in building a trustworthy and sustainable relationship with its audience through
its unique content and programming.
Speaking
on the success of the channel Sumit Gupta COO UTVi elaborated “It is UTVi’s
constant endeavor to not only bring the most important news to our viewers but
also to simplify the news so that it is relevant to them, and the ratings are
a testament of UTVi’s commitment to its core objectives.”
*Source: TAM
Wk 48-52. TG: CS 25+ AB
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