| MUMBAI:
Radio Mirchi 98.3 FM, India's hottest Radio station has sustained its #1 status
across the four prominent RAM markets (Delhi, Mumbai, Kolkata and Bangalore).
As per the recently declared leadership scores, RAM has declared Radio Mirchi
98.3 FM as a winner in New Delhi, Kolkata, Bangalore and IRS R2 2008 has confirmed
its lead in the Mumbai market. Radio
Mirchi 98.3 FM, India’s hottest Radio station has been leading the race week
on week, all round the year 2008. The recently declared RAM results for week 50
has acclaimed that Radio Mirchi 98.3 FM has topped the charts and has established
itself as the No #1 radio station in Delhi. The
findings of the RAM results indicate that Radio Mirchi 98.3 FM in Delhi has acquired
an impressive market share for its select shows and overall listenership. The
results further highlight that Radio Mirchi 98.3FM is the most preferred radio
station across all age groups. Expressing
his opinion on the success, Srinivasa Shenoy, Cluster Head, Radio Mirchi said,
"The RAM results have time and again proved that Radio Mirchi is the definitive
choice across all age groups. Our pioneering initiatives and entertaining content
have always been well received by the listeners and advertisers. The overwhelming
response and success at audience measurement scoreboards have always been a motivation
for us to deliver even better. We will continue to offer innovative and engaging
content in the year 2009 and strive to constantly rule the airwaves.” Radio
Mirchi 98.3 FM, India’s hottest Radio station has been leading the race week
on week, all round the year 2008. The recently declared RAM results for week 50
has acclaimed that Radio Mirchi 98.3 FM has topped the charts and has established
itself as the No #1 radio station in Delhi. The
findings of the RAM results indicate that Radio Mirchi 98.3 FM in Delhi has acquired
an impressive market share for its select shows and overall listenership. The
results further highlight that Radio Mirchi 98.3FM is the most preferred radio
station across all age groups. Expressing
his opinion on the success, Srinivasa Shenoy, Cluster Head, Radio Mirchi said,
"The RAM results have time and again proved that Radio Mirchi is the definitive
choice across all age groups. Our pioneering initiatives and entertaining content
have always been well received by the listeners and advertisers. The overwhelming
response and success at audience measurement scoreboards have always been a motivation
for us to deliver even better. We will continue to offer innovative and engaging
content in the year 2009 and strive to constantly rule the airwaves.”
Hi Delhi, the morning drive-time show hosted by RJ Anant & Saurabh has retained
its position at 4+ mark TARP and reaches out to more than 32 lacs listeners. Sunset
Samosa Sunset
Samosa the reverse drive time show, hosted by the famous Murga King RJ Naved caters
to more than 30 lacs listeners in Delhi and has always been a gainer on the RAM
charts with average of TARP of 3+
Radio
Mirchi’s Numero Uno position has not been restricted merely to specific peers,
rather, the station is the ultimate choice of the listeners across various age
groups. The listeners have always appreciated the entertaining campaigns and initiatives
and the brand has become synonymous to the medium itself. Sec
AB, 12 -24 Sec 25-44 Aimed
at creating more and more excitement for the listeners, Radio Mirchi’s innovative
initiatives such as Radio Mirchi’s association with the Delhi IPL team, Daredevils
and announcement of its special campaign- Dare Devils aur Mirchi ki Jugalbandi,
Return of Radio Viruses – RJ Anant and Saurabh -'Kaanleva Virus - Anant &
Saurabh' ensured listeners’ more Mirchidaar mornings as they made a grand
comeback with a lot of new elements like Mausam Mausi. To ease the admission chaos,
Radio Mirchi 98.3 FM had made an attempt to rescue students and provide a memorable
experience while seeking access to Delhi University with a series of its DU admission
special initiatives - Return of the Fachcha & Fachcha Khush hua. To add to
the Mirchi flavour the others in the list include movie special Singh is Kinng,
Michelin Pilot experience, Voice against terrorism Help Delhi to Help Delhi, Dussehra
special Dilli ke Ram aur Ravan, Delhi Half Marathon, Mirchi Bana Santa, Happy
New Ear Sunshine Kids carnival and many more clutter breaking campaigns that witnessed
an over whelming response. | 