| MUMBAI:
The Heroes fever just gripped media buying agencies! On Premiering the third season
of its hit series, Heroes, India's leading English Entertainment Channel - Star
World visited some of the leading media buying agencies in the city including
Zenith Optimedia, Group M, Mindshare, Maxus and Madison and activated the Star
World 'Hero of the Agency' contest. An
opportunity to pre-register for the game was also created by means of an Interactive
e-mailer sent through their respective HR. The Heroes interactive game was then
played in the agency premises. The highest scorers were given away NINTENDOs from
Star World! Earlier
an online version of the Game was also introduced by means of web banners on various
sites and an e-mailer sent to the agencies which encouraged inter-agency interactive
gaming competition. Star World has received and is till receiving numerous entries
online from the same! The
employees at these media buying agencies were no doubt thrilled to have some fun
while at work. Star World received overwhelming feedback from the employees across
agencies saying that there couldn't have been a better way to de-stress and be
the Star World 'Hero of the Agency'! | 