| MUMBAI:
BIGFlix, a part of Reliance BIG Entertainment Ltd, India's largest video-on-demand
and movie rental service plans to bring some luck for the Bollywood audience this
season. The portal gives you the chance to participate in LUCK…BY CHANCE
Contest, a film by BIG Pictures & Excel Productions.
The
first film promotion on the portal began with the Music of the Month contest that
commence this week. The contest is a simple two step process towards your fate
of wining autographed Luck…By Chance music CDs by Farhan Akhtar and Konkana
Sen Sharma. Logging on to www.broadband.bigflix.com and answering two simple questions
about the music of the film Luck By Chance is all it takes to put you in the line
of destiny. 25 lucky people stand to win from the pool of lucky draws. The winners
would be chosen by a lucky dip. Speaking
on this occasion, Mr. Kamal Gianchandani, COO, BIGFlix.com, said, "Luck by
Chance' is one of the most awaited movies this year with a very powerful star
cast attached to the film. BIGFlix.com which is a destination for all film buffs
shall be partnering to promote the film, which will include various initiatives
on our acclaimed site and state-of-the-art stores. This film would mark the beginning
of some brilliant new careers and it is very exciting for us to be able to be
part of that" A
BIG Picture's representative stated that -"We decided to go ahead with a
music contest as the music of the film is already ruling the hearts of the people.
Apart from this there will be more of such pre-release online marketing and publicity
of the film's music videos, trailers, downloads, movie previews, preview shows
and contests. The activities will follow through the post release of the film
with meet-n-greet events with the star cast at select cities." BIGFlix.com
will promote Luck by Chance across all 112 stores in 10 cities in the country
as well to the international audiences through its Video-on-Demand (VOD) site.
The pre-release promotional activities will include online marketing and publicity
of the film's music videos, trailers, downloads, movie previews, preview shows,
contests and continue with other promotional activities post the movie release
like meet-n-greet events with the star cast at select cities. The
film which is set to release on the 30th of January is already ruling the music
charts with 'Sapnon Se Bhare Naina' and 'Baawre', songs composed by Shankar, Ehsaan
and Loy. Produced by BIG Pictures & Excel Productions, the film portrays different
characters who come to the city with startling dreams in their eyes to make it
big in Bollywood. Directed by Zoya Akhtar, the film stars Farhan Akhtar Juhi Chawla,
Konkana Sen, Isha Shervani, Rishi Kapoor, Dimple Kapadia & has Hrithik Roshan
in a special appearance. So
the next time you see a shooting star it's either your luck is heading your way
or you just won a CD autographed by Farhan and Konkona Sen Sharma!
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