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MUMBAI:
TIMES NOW, the acknowledged leader and trendsetter in news, has
vanquished its closest competitors with its coverage of the Interim
Budget 2009 yet again as it did during the Union Budget 2008 coverage.
TIMES NOW has achieved dominance not only in the English news category
but also beaten CNBC in the business news genre.
TIMES NOW, with its viewership share of 24% during the Interim Budget
this year, beat CNBC TV18 second year in a row by a 2% margin same
as that of last year and other English News channels like NDTV 24*7
and CNN IBN were left lagging behind with 11% and 13% shares. TIMES
NOW has doubled its lead over NDTV 24x7 whose viewership fell from
17% last year to a meager 11% during this year's Interim Budget
Day and a significant 11% lead over CNN IBN thereby setting new
benchmarks in dominating big events.
Commenting
on the occasion Arnab Goswami, Editor-in-chief, TIMES NOW said,
"This year TIMES NOW's unparalleled interim budget programming
was led by India's best known business anchors, with analysis by
India's most respected economic experts and views from Industry
leaders gave viewers a balanced perspective of the Interim Budget.
TIMES NOW's ability to demystify the intricacies of the interim
Budget along with its viewer-friendly graphics makes it the only
choice for viewers when it comes to news.
The
clear focus on news, the ability to balance expertise with relevance
and an unmatched passion for news is the reason for the viewers
making TIMES NOW their "only choice".
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