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MUMBAI:
India's most trusted matrimony portal with over 15 million registered
members today announced its partnership with IDEA Cellular, one
of the leading mobile operator with over 40 million subscribers,
to launch customized matrimony services for mobile users. IDEA subscribers
can access Bharatmatrimony’s services on their GPRS enabled
handsets, across the country.
Bharatmatrimony.com
has customized its services for IDEA Cellular keeping in mind the
unique needs of subscribers. A range of services and sections on
the website, such as searching for prospective brides and grooms;
viewing individual profile, ‘Express interest’ etc will
be available free of cost to IDEA subscribers.
For
further browsing and accessing information; writing personalized
messages; and sharing contact information with others on the website
– IDEA subscribers can avail exciting subscription plans. For
just Rs. 100 per month, subscribers will get to view unlimited profiles
and access 5 contacts free of cost. The service can be accessed
on IDEA’s WAP portal http://wap.ideafresh.com or at http://idea.bharatmatrimony.com
on the mobile internet browser by selecting Idea GPRS option.
Speaking
about the initiative, Mr. Pradeep Shrivastava, Chief Marketing Officer,
IDEA Cellular said “IDEA has always been at the forefront of
offering the most innovative and exciting ‘Internet on Mobile’
experience for our subscribers. With the launch of BharatMatrimony.com
on the IdeaFresh portal, we are extending our mobile internet footprint
into the matrimonial segment, engaging our users with a Mobile-As-Matchmaker
experience. By added focus on the regional matrimonial aspect to
IDEA’s version of BharatMatrimony, we are confident of making
this service relevant and user-centric for a larger section of our
users, across the country.”
According
to Murugavel Janakiraman, Founder & CEO, Consim InfoPvt Ltd-
(Consumer services through internet & mobile)-the parent company
which hosts a set of portals from matrimony to property, “At
CONSIM, we are constantly looking to go beyond the Internet and
reach out to a wider range of consumers through all possible digital
channels. IDEA Cellular’s innovative approach to delivering
WAP services provides us a sound platform to serve the rapidly growing
mobile users in India”.
”Another
interesting feature is that we have integrated this with our web
offering, thus allowing both sets of customers to seamlessly interact
across mediums”, added Murugavel Janakiraman.
A pioneer
and market leader of matrimonial services in both online and offline
space, BharatMatrimony is constantly striving to better its services
with changing times and technology. Bharatmatrimony.com was the
first to launch matrimony services through a SMS portal in 2004.
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