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Radio City relays Abhishek Bachchan’s 7 City Journey To Promote Delhi-6 on Live Radio


MUMBAI: Radio City 91.1FM, India’s Leading Radio Network supported Abhishek Bachchan’s record breaking 11 and a half hour 7 city tour on Feb 22, 2009. As a part of the promotions for Delhi 6, the lead actor visited 7 cities - Ghaziabad, Noida, Faridabad, Saket, Gurgaon, Chandigarh and Mumbai in a whirlwind 11 and a half hour journey. Breaking the previous 12 hour 5 city tour record held by Jurgen Vogel and Daniel Bruhl from Germany, Abhishek Bachchan successfully attempted an entry into the coveted Guinness Book of World Records. Supporting this record breaking attempt, Radio City 91.1FM followed Abhishek’s progress every step of the way relaying live updates of his journey.

To make this even more exciting for listeners, Radio City 91.1FM conducted a fun 2 day on-air contest. Five lucky Radio Cityzens from Ghaziabad, Noida, Faridabad, Saket, Gurgaon and Mumbai won themselves a ‘Whatte Fun’ opportunity to meet and interact with their favourite star – Abhishek Bachchan!

Commenting on this innovation, Mr. Rana Barua, Executive Vice-President and National Head – Programming and Marketing, Radio City 91.1FM said, “Abhishek’s record breaking feat for Delhi 6, apart from being extremely innovative will only add to the buzz the movie is already generating. The music from Delhi 6 is already very popular with our listeners. It’s simply superb for us to partner this disruptive movie marketing innovation and amplify it manifold by taking it across to millions of Radio Cityzens.”

Abhishek started off his 7 city tour at 12 noon on Sunday, Feb 22, 2009 at PVR, Ghaziabad. From here, he visited PVR Spice, Noida followed by PVR Crown Plaza, Faridabad, PVR Anupam, Saket and PVR Gurgaon. From here, Bachchan Jr. flew to PVR Chandigarh before dashing off to his final pit stop at PVR Juhu in Mumbai in a record 11 and a half hours. Delhi 6, a story of love and self discovery set within the walled city of Delhi, which is a microcosm of India with all its chaos and contradictions is produced by UTV Motion Pictures and Rakeysh Omprakash Mehra Productions. Abhishek’s record breaking journey, an initiative by UTV Motion Pictures, ROMP and Wizcraft International Entertainment Pvt. Ltd., was powered by BJETS in association with PVR.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.

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