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MUMBAI:
‘13 B – Fear has a new address’, the latest
supernatural thriller film from the house of Big Pictures has created
quite a buzz in the online space. Earlier this month, Zapak.com
launched a website dedicated to the movie and trust us when we say
this – It is the most haunted destination online!
This
haunted destination – www.whatis13b.com has created a rage
amongst the users. In a short span on 13 days it has received over
5 million page views and close to 0.89 million visitors.
Commenting
on the overwhelming response, Arun Mehra, Chief Marketing Officer,
Zapak Digital Entertainment Ltd. said, “This is a case study
as far as online movie marketing goes. Zapak had a 2 step strategy
for the website. 1st step was to reach out to the online community
interested in horror. And that is what helped us achieve the 5 million
page views. The 2nd step was to make people aware of the movie 13B
which happened simultaneously while users accessed horror stories
on the website. 5 million page views is an excellent number in such
a short span of time.”
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