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NEW
DELHI: Established as the undisputed leader in the private FM space,
Radio Mirchi 98.3 FM, India’s hottest Radio station has yet
again confirmed its numero uno ‘1” position in the RAM
and IRS scoreboards. As per the recently declared results for the
week 06 of 2009, Radio Mirchi has garnered an impressive share across
the four key markets i.e. Delhi, Mumbai, Bengaluru and Kolkata.
Radio
Mirchi’s innovative programming and clutter breaking initiatives
have enabled the network to stay ahead since inception. This has
resulted in not only huge loyalty amongst listeners but also a loyal
base of advertisers who have been able to implement newer and more
innovative campaigns through Radio Mirchi.
Radio
Mirchi has just launched Dheemi Local, a fresh and melodious take
on the afternoons playing a wide array of melodious hits. Hosted
by RJs Sana and Neha, this chilled out zone is already generating
loyal listeners. This launch follows the highly successful ‘Purani
Jeans’ that has already taken Mumbai by storm - with radio
lovers of all ages raving about RJ Anmol and his selection of hits
from the Golden Era.
Expressing
her opinion on the repeated success, Kavita Bagga, National Marketing
Head, Radio Mirchi said, “Our repeated success week on week
is a result of our innovations and great programming. Our programs
are not just about great music but also about ensuring that we never
lose the listeners through innovative content. The faith that our
advertisers have put in us is a direct result of this and we would
like to thank them. We would also like to assure our advertisers
and listeners alike that our team will continue to operate at full
speed to ensure that the best , most innovative and interesting
content reaches them at all times.
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