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MUMBAI:
NDTV Profit in association with Car India and Bike India will host
the fourth Car and Bike Awards, 2009 on 20th February at ITC Hotel,
Mumbai, to felicitate the best of the best in the automobile industry.
The award seeks to recognize and reward the best design, unmatched
technology, style and performance in the automobile industry.
Since
its inception in 2006, the awards have grown not only in strength
but also in reputation. The awards are benchmarks for auto excellence
in India and are widely trusted by consumers, manufacturers and
auto experts alike.
Announcing
the awards, Siddharth Vinayak Patankar, Editor-Auto, NDTV Group
said "Over the last 4 years, NDTV Profit Car & Bike Awards
have emerged as the most coveted awards in the automobile industry
- which stands for credibility and a sense of fair play. There is
complete transparency in what we endeavour to put out - since we
have a responsibility to our viewers and readers to carefully assess,
select & recognise the best automobiles of the year".
The
Car & Bike Awards are unique in a number of ways. It rewards
environmentally friendly work done by the industry with the Green
Award and recognizes Marketing and PR efforts of the players which
contribute to the product's success with the CNB-AAA awards. The
categories in this include Best PR & Communications Team, Best
Integrated Campaign 4 Wheeler, Best Integrated Campaign Two Wheeler
and Brand Ambassador of the Year. Nominees for the Best Brand Ambassador
this year are Priyanka Chopra (Hero Honda), Saif Ali Khan (Chevrolet),
Shah Rukh Khan (Hyundai), Hrithik Roshan (Hero Honda) and Farhan
Akhtar (Maruti).
Last
year, a ground-breaking rule was introduced allowing the previous
year's winners to come back and defend their crown - welcomed by
the industry as well. As a consequence, the 2008 Car of the Year
- Hyundai's i10 and Bike of the Year - Bajaj 220DTSFi will also
compete for the 2009 awards.
The
Car & Bike Awards are the only awards that reward viewers by
offering them the chance to drive home a new car or bike through
the categories: CNB Viewers' Choice Awards Car and CNB Viewers'
Choice Awards Bike.
To
ensure a foolproof and fair selection process, the eminent jurors
assess and award each nominee in complete isolation to other jurors.
Each car and bike nominated are tried and tested by the jury along
with a detailed research on each nominee's specifications, its market
performance and its immediate competition. The process is monitored
by our auditors Mazars who then tabulate and document all votes
by the jurors.
The
jury consists of an expert panel of auto aficionados with an eye
for detail and extensive knowledge of car design, performance analysis
and testing. Jury members for both Car and Bike category include,
Siddharth Vinayak Patankar, Editor-Auto, NDTV; Amit Chhangani, Assistant
Editor, Car India; Aspi Bhathena, Executive Editor, Car India &
Bike India; Rayomand Banajee, racing driver and Sam Katgara, former
ace rallyist and racer. The jury also includes H S Billimoria, the
creator of NextGen Publishing and Nawaz Sandhu, ace lady rallyist
for the car category and Bunny Punia, an automobile journalist for
the bike category.
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