|
MUMBAI:
The year 2009 stands for uncertainty, the year of the global slowdown,
the year when the buzz words are hope and fantasy. In keeping with
the current vibe and the understanding of listener requirements,
BIG 92.7 FM, India ’s No. 1 FM Station says to its listeners
‘Don’t Worry, Be Happy’. The Station is going all
out to leave the listener feeling happy through its brilliant programming
line up, tailor-made to ensure listener delight.
With
its treatment of ‘Don’t Worry, Be Happy’ the Station
has some excellent on air properties that will help listeners deal
with the slowdown, pumping up the happiness quotient.
The
market slowdown has caused listeners to behave in a conservative
manner… BIG FM is all set to bring the guys who changed the
rules of business, with their motivational thoughts. The Station
will host Guru Mantra – a section which will host visionaries,
CEO’s, business leaders etc. on tips on how to stay motivated
at the workplace, how to secure their job, manage expenses and other
tips on survival during the tough times. Stock Updates –the
slipping graph will not be a reason to worry anymore, with the panel
of advisors counselling listeners on where to invest and how to
invest in these times, along with predictions and future of stocks
that are currently owned by listeners. The programming mix will
also provide updates on property, highlighting the fluctuating rates
of residential and commercial properties, also where to invest,
which areas to look for etc.
BIG
FM also promises listeners their daily dose of The BIG Laugh, covering
pegs of humor, cost effective entertainment options, budget traveling
and much more. Some of the other offerings on the station will include
best deals on shopping, holidays, best deals on groceries, best
airfare and much more. The Station will also host ace numerologist
Sanjay Jumaani in the section titled Jumaani ki Zubaani. The music
mix on the station will be in complete sync with their mood during
the given day part, which promises to leave listeners feeling happy!
All
in all BIG 92.7 FM promises to be the listeners best entertainer
and companion in the current times, as it says to its listeners
‘Don’t Worry, Be Happy’.
Speaking
on the occasion, Nirupam Sonu, Vice President – Programming
said, “Don’t Worry, Be Happy, has been conceptualized
keeping in mind the prevailing mood of listeners, helping them deal
with the slowdown and pumping up the happiness quotient. We are
committed to creating superlative content and entertaining our listeners
and are doing just that basis our clear understanding of requirements.
We are promising to lighten up the mood and are confident that it
will be much appreciated by listeners. Suno Sunao, Life Banao!”
|
