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Anand Patwardhan and Prahlad Kakkar woo audiences in Pune

 

MUMBAI: The second day of the DigitAll Movement (DAM) 09, the digital entertainment festival organized by Symbiosis Institute of Media & Communication took shape with the screening of an edited version of reputed activist and filmmaker Anand Patwardhan's award-winning documentary War and Peace. The film unveiled the reality behind the façade created by common-place yet complicated concepts such as democracy and nuclear nationalism.

The controversy that arose from the blatant accusations leveled against the government, political parties and the people in power in the film caused Anand Patwardhan to go through tedious rounds of court appeals and cases so that he could receive permission for War and Peace to be broadcasted on Doordarshan.

Discussing the film in an hour-long interactive session after the screening, Anand Patwardhan said, "The film is extremely complex; not by any conscious attempt, but because of the sheer nature of the subject. Covering reality requires the movie to be complex."

Patwardhan believes that the development paradigm prevalent among the people in our country keeps shifting at regular intervals according to the change in their ideologies.

The serious tone of the seminar was lightened with the entrance of advertising guru Prahlad Kakkar. A role model for all advertising aspirants and professionals, SIMC Director Prof. Ujjwal Kumar Chowdhury aptly introduced Kakkar as 'the man with an eye for talent'.

Walking away from the podium, he promptly set about capturing the audience's interest with his own unique definition of a 'brand'. He recollected humorous stories of some of the most successful ad campaigns like Nestle, Maggi and Pepsi.

The interactive session that followed the seminar was a revelation with the audience discovering that he was a man of many hats, literally. With his love for traveling, scuba diving and food, Prahlad Kakkar was a dynamic personality who ensured a great finale for the day's seminars.

 
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