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MUMBAI:
With Love all over, OOH Media is celebrating Valentines Week on
its screens across India with special vignettes like celeb bytes,
and 'What the #@$^ is Valentines day?' John Abraham, Deepika Padukone,
Arbaaz Khan, Mallika Arora Khan, Amrita Rao and many other celebs
share their view on Valentine's Day on OOH Screens under 'LOohve
Bytes'.
The
campaign 'Love is in the Air..' will run on all OOH Media screens
across India during the valentine week and continue in the following
week as well.
In
a special Vignette called 'What the #@$^ is Valentines day?' OOH
screens are sharing some important facts and also the true meaning
of Valentines Day. The vignettes also talk about how the day is
being celebrated 'All Over the World'.
In
another special vignette called 'LOohve Spots' OOH screens are talking
about love spots one can hang around with their beloved this valentine.
OOH Media screens have suggested 5 spots each in different city
which has helped in giving a local connect to the campaign. This
special vignette will run in Delhi, Pune, Mumbai, Bangalore, Chandigarh,
Chennai and Hyderabad.
Says
Ashutosh Parekh, National Content Head, OOH Media, "We have
tried to give a meaning to the celebrations this Valentine with
our special vignette on the history of Valentine. LOohve Spots is
something that has helped us connecting with the local youth in
various cities. Celebs have always added glitz to our screens and
enhance the glam quotient".
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