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MUMBAI:
The reason why digital medium is becoming a popular mode of entertainment
is that its cost-effectiveness allows one to make unconventional
and out-of-the-box films, said Mr. Dibaker Banerjee, director of
acclaimed films 'Khosla ka Ghosla' and 'Oye Lucky, Lucky Oye', at
a seminar on digital revolution in India conducted at the DigitAll
Movement, digital entertainment festival, held at Symbiosis Institute
of Media & Communication today. Since the budget is miniscule,
the filmmaker has his freedom to experiment without pressure from
the producers, added Mr. Banerjee.
The
mobility factor coupled with the high resolution available on digital
cameras is a great incentive for filmmakers. "You store the
video in hard drives that can be strapped on your back and the cameras
are so handy that it allows great leverage in setting shots and
also, they are sensitive enough to be used in natural lighting conditions",
said Mr. Kunaal Roy Kapur, director of the digital film 'The President
is Coming'. He recounted the aesthetic brilliance of the recently
released 'Slumdog Millionaire' of which sixty percent had been shot
on digital mode.
The
pace of the digital revolution has accelerated with New Media such
as the Internet, mobile phone technology and devices such as Ipods.
Mr. Rajjat Barjatya, the Managing Director of Rajshri Media, who
was responsible for the simultaneous online release of Vivaah on
the company's website along with the theatrical release, pointed
out the possibilities of content creation, distribution and consumption
on the Internet platform. "Besides the obvious lower costs,
our audience spends more time on the Net and the mobile phone and
hence we increase our reach through the digital medium", he
said. Also, the on-demand viewing model in the Internet portals
allows content and advertising to be more personalized, he added.
The
consensus for taking forward the digital revolution is that the
digital medium deserves the same respect as a 35mm film and should
not be used carelessly just because it is possible and cost-effective.
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