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MUMBAI:
TIMES DRIVE was ranked the number 1 show across Auto shows in the
month of January with a TVR of 0.36 (CS M25+ AB ALL 1MN+ Markets)
beating all the well established shows by a huge margin. The ratings
received for this show are far higher than those garnered by older
shows in the auto category.
TIMES DRIVE profiles individuals whose passion and zeal for cars
surpasses mechanical and technical knowledge. These individuals
include car lovers of all shapes and sizes, including celebrities,
sports people, racers (legal and otherwise) and auto-enthusiasts.
This new platform purports to be a 360 degree auto show where they
showcase different segments which include Geek Review, City drives,
Best of the web, Pop Cars and The celebrity interview.
It
will be an action-packed episode of Times Drive this weekend. The
show that gained major viewership in the initial weeks of its launch
will start off with a look at Fiat's most important car for India
yet; the Linea. Now there's a lot riding on this quintessentially
Italian car, and TimesDrive will roll up to Dilip Chhabria's front
door to talk to him about his cars, designs and his world. All that
plus a dose of extraordinary features, including second-hand buying
advice, news from the auto world, and the best of cars on the web.
Speaking on the occasion, Arnab Goswami, Editor-in-Chief, TIMES
NOW says, "The spectacular experience offered by the show for
auto-enthusiasts is indeed going great with the audience which is
evident in our ratings. Our sensual mode of delivering to our viewers
the experiences of the drive has let to this shift in increased
viewership. This is just the beginning. Going forward, we have some
of the best experiences in store for our viewers and for all their
automotive requirements."
TIMES DRIVE mirrors TIMES NOW's success post establishing itself
as the undisputed leader in the English news channel space. TIMES
NOW has over the last few weeks increased its grip over the category.
TIMES NOW has hit the No.1 spot consistently for the 11 weeks. In
2009 TIMES NOW dwarfs its competitors with a channel share of 32%
as compared to NDTV 19% and CNN-IBN's 21% thereby making strong
stride towards its goal of 'Clear Domination' in 2009.
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