TIMES DRIVE races its way to the top

TIMES DRIVE races its way to the top

MUMBAI: TIMES DRIVE was ranked the number 1 show across Auto shows in the month of January with a TVR of 0.36 (CS M25+ AB ALL 1MN+ Markets) beating all the well established shows by a huge margin. The ratings received for this show are far higher than those garnered by older shows in the auto category.

TIMES DRIVE profiles individuals whose passion and zeal for cars surpasses mechanical and technical knowledge. These individuals include car lovers of all shapes and sizes, including celebrities, sports people, racers (legal and otherwise) and auto-enthusiasts. This new platform purports to be a 360 degree auto show where they showcase different segments which include Geek Review, City drives, Best of the web, Pop Cars and The celebrity interview.

It will be an action-packed episode of Times Drive this weekend. The show that gained major viewership in the initial weeks of its launch will start off with a look at Fiat‘s most important car for India yet; the Linea. Now there‘s a lot riding on this quintessentially Italian car, and TimesDrive will roll up to Dilip Chhabria‘s front door to talk to him about his cars, designs and his world. All that plus a dose of extraordinary features, including second-hand buying advice, news from the auto world, and the best of cars on the web.

Speaking on the occasion, Arnab Goswami, Editor-in-Chief, TIMES NOW says, "The spectacular experience offered by the show for auto-enthusiasts is indeed going great with the audience which is evident in our ratings. Our sensual mode of delivering to our viewers the experiences of the drive has let to this shift in increased viewership. This is just the beginning. Going forward, we have some of the best experiences in store for our viewers and for all their automotive requirements."

TIMES DRIVE mirrors TIMES NOW‘s success post establishing itself as the undisputed leader in the English news channel space. TIMES NOW has over the last few weeks increased its grip over the category. TIMES NOW has hit the No.1 spot consistently for the 11 weeks. In 2009 TIMES NOW dwarfs its competitors with a channel share of 32% as compared to NDTV 19% and CNN-IBN‘s 21% thereby making strong stride towards its goal of ‘Clear Domination‘ in 2009.

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