| MUMBAI:
It’s the honey-sweet taste of success for Corporate Voice|Weber Shandwick
India. The agency has won the inaugural Asia-Pacific SABRE (Superior Achievement
in Branding and Reputation) Award for its Dabur Honey PR campaign. The campaign-
“Drop sugar for a Healthy Honeylicous Life!” – was adjudged as
the 'Best campaign across the Indian Sub-continent', a category which attracted
close to 400 entries from across the Asia Pacific region.
Corporate Voice
| Weber Shandwick India CEO Shiv Reddy said: “The SABRE Award for the Dabur
campaign, adjudged as the sole winner from India, underscores our ability to consistently
deliver quality results out of India and win global awards in the face of ever-growing
competition. Our advocacy approach to PR is standing our clients, and us, in good
stead. At Cannes this year, a Gillette campaign we co-led won the gold and silver
in the Media Lions Category, while 2007 had seen the UN Grand Prize for PR Excellence,
the IPRA Golden Award and the Media’s Asia Pacific PR Campaign of the Year
awards being bestowed on us. Yes, as the list of awards grows longer, the responsibility
to deliver and surpass client expectations is even greater.” The
Dabur Honey campaign surpassed the internal business targets set by Dabur India.
The campaign was instrumental in a dramatic sales turnaround for Dabur Honey by
26% in 2008 and maintained the brand’s No. 1 position in the market place.
Corporate Voice | Weber Shandwick India President Atul Ahluwalia said, “Over
past years, we have consistently built our agency as a centre of excellence with
the delivery-mechanism for best-in-class PR services for all clients, be they
global MNCs or Indian business houses. I am proud that the culture of innovation
that we have cultivated has progressively borne fruits for us and the present
Sabre award win for the Dabur campaign from India in a perfect reinforcement of
the success of this endeavour”
The Corporate Voice|Weber Shandwick
India team, who spearheaded the campaign, was managed by core team members Gunjan
Bagga - Group Account Manger, Vani Khurana- Account Supervisor and Swati Bhandari-
Account Executive from New Delhi branch. Dilip Yadav, Executive Vice President
who supervised the campaign said, “It was a challenge to consistently create
fresh news around honey as a category. Our focus was on the Indian housewife and
her desire to experiment with healthier food options for her family. Yes, the
extensive use of advocates, on television and off it, gave enormous credibility
to the Dabur Honey PR campaign.” | 