| MUMBAI:
HomeShop18, India’s first 24 hour home shopping channel from the Network18
Group, successfully established home shopping as a new industry in India. The
channel successfully completes one year of business on April 9, 2009. To celebrate
its 1st anniversary, the company has launched a nationwide promotion called ‘Sabki
Jeet Pakki’. The
anniversary bash has a Bumper Lucky draw where any customer who purchases during
the promotion period from HomeShop18 TV Channel will be eligible to win from a
number of exciting prizes. The prizes include one Maruti Alto, four TVS Flame
motorcycles, Digital Cameras, DVD players, MP3 players and much more. There will
also be assured gift certificates worth Rs. 500/- for every customer who shops
during this month on HomeShop18. Within
one year of its launch, HomeShop18 has achieved an impressive scale of over 20,000
products, nation wide logistics footprint of over 2400 cities, and a strong and
loyal customer base with over 25% repeat customers. The state-of-the-art contact
centre, easy payment options like cash on delivery, and a ‘no questions asked’
15 day money back guarantee have ensured that customers have a delightful home
shopping experience. Announcing
the launch of the promotion, Sundeep Malhotra, CEO, HomeShop18 said, “HomeShop18
over the last one year has clearly emerged as the destination where customers
can get high quality products at a great value and enjoy the convenience of shopping
from home. We have received an overwhelming response pan India and have seen that
the industry has been able to garner the required credibility and size. In our
second year of operation we plan to expand the distribution significantly and
further invest in our large and growing loyal customer base.’’
HomeShop18’s
highly popular ‘More for Consumer’ strategy in the recessionary conditions
has been very successful. Its “repeat customer base” has doubled in
the months of November to February. There has been a sharp business growth due
to its highly successful Year end Maha Sale, 50% Value Back and Har Din Sona Jeeto
promotions. The channel has been recording a 30% month-on-month growth since its
launch last year. For
further details on the promotion customers can call 0120-4444918 or they can log
on to www.homeshop18.com and pick the great deals. | 