| MUMBAI:
Zee Studio’s recently introduced film club, Shut Up and Watch (SAW) is all
set to make a countrywide footprint with its latest set of free movie screenings
for cinema buffs across 6 major metros. The
film club marked its beginning on 6th February at the Oxford Bookstore in Mumbai
with an inaugural screening of the critically-acclaimed Paris Je T’aime,
followed it up with a screening of the classic Madame Bovary on 8th March, Women’s
Day and this month, will be screening Motorcycle Diaries across Oxford Bookstore
outlets in Mumbai, Bangalore, Delhi, Chennai, Kolkata and Bhubaneshwar. To add
to the delight element, all viewers attending the screening will receive movie
DVDs as gifts from Zee Studio and can avail a 10% discount on Che Guevara’s
book ‘Motorcycle Diaries’ on which the film is based.
The
channel has been steadily strengthening its connect with viewers through the film
club. Sujay Kutty, Business Head, Zee Studio said, “When we launched Shut
Up and Watch (SAW), our aim was to give our viewers a real, on-ground experience
of the brand. We look at the movie club as a platform for celebrating quality
cinema and leaving the audience with a memorable Zee Studio experience. The response
to the movie screenings in Mumbai has been overwhelming over the past 2 months,
motivating us further to take the club across other parts of the country. Month
after month, the club will continue to bring remarkable film experiences to the
audience.” Zee
Studio has partnered with Oxford Bookstore with the purpose of connecting with
the right segment of the target audience. Patrons visiting such places are the
kind of viewers who appreciate quality English cinema. Mou Sen Mukherjee, the
official spokesperson, Oxford Bookstore said, “Oxford Bookstore is much more
than a bookstore. While books are our core merchandise, we also have a solid Audio-visual
section. Thus, this tie-up with Zee Studio to screen quality cinema gives us the
opportunity to make people aware of our AV section and gift our readers some quality
time over some relaxed movie-watching. The film club screenings have evoked a
very good response amongst our customers. We are happy to have partnered with
Zee Studio for the film club” Zee
Studio will screen Motorcycle Diaries in Bangalore Chennai and Bhubaneshwar on
17th April, in Delhi and Mumbai on 24th April and in Kolkata on 28th April. Interested
viewers can log into Zee Studio’s official website, www.zeedio.tv to get
the latest updates on the movie screenings. | 