| MUMBAI:
Cricket enthusiasts in India who were disappointed with the shifting of the popular
T20 tournament to South Africa now have something to cheer about, as IDEA Cellular
is set to launch a unique initiative to connect fans with their cricket super
heroes. IDEA
Cellular, one of the leading telecom operators in the country will unveil an innovative
gateway for its customers and other cricket fans to help them connect with Mumbai
Indians’ stars such as Sachin Tendulkar, Harbhajan Singh and Zaheer Khan,
through a massive campaign starting tomorrow. For the first time in the history
of Indian sports, cricket enthusiasts will get to call and SMS their stars, give
them tips and suggestions, wish them Good Luck, and give other messages on phone.
The
platform has been specially designed with a view to connect fans of IDEA sponsored
Mumbai Indians while they play during the upcoming T20 tournament. Each player
of the team will have a unique IDEA number which will be flashed across various
mass media platforms, for people to call their favourite stars.
Speaking on
the eve of the launch of the new campaign, Mr. Pradeep Shrivastava, Chief Marketing
Officer, IDEA Cellular, said, “IDEA has constantly innovated to offer something
new and different for mobile users in India. This is a first-of-its kind initiative
connecting fans with Cricket stars. The communication underscores the power of
a mobile telephony idea to unite all Indians behind one team in a way it has never
been witnessed before. “Mumbai
Indians is studded with a number of players of national and international fame
who have a huge fan following across the world. Through this campaign, our aim
is to bridge the gap between cricket stars and their fans in a way that is personalized,
and exhilarating”, he added. During
the tournament, IDEA will launch a range of value added services for its customers,
and will bring cricket updates of Mumbai Indians’ on-and off-field performance.
IDEA will also offer a range of value added services such as wall papers, screen
savers, ring tones, gaming, match videos, photos, and updates. IDEA
customers also stand a chance to win free tickets to the most sought after T-20
matches of Mumbai Indians in South Africa. IDEA will also offer a chance for its
customers to win merchandize and meet the players in South Africa.
IDEA’s
new campaign with Mumbai Indians will break in the media, starting tomorrow. Millions
of people across the world will witness IDEA sponsored Mumbai Indians battle with
Chennai Super Kings in the inaugural day match in Cape Town on 18th April 2009.
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