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MUMBAI:
India’s No.1 FM station, has joined hands with India’s
leading car Chevrolet Spark to launch a ‘Vote Do Na Yaar’
campaign in Jammu, which is aimed at motivating citizens to cast
their votes. Primarily aimed towards the youth of the city, the
campaign launches on 9 April 09 and will continue till 16 April
09.
BIG
FM and Chevrolet Spark will organise various on-air and on-ground
activities to enhance awareness on voting rights and also to encourage
the youth to come forward to caste their votes.
As
part of the programming content, BIG FM will first launch interstitials
to ridicule people who do not believe in voting and will also play
interesting promos to educate people on the advantages of voting.
BIG FM will also come forward to guide on any discrepancies in voter
list and voter cards.
BIG
92.7 FM and Chevrolet Spark will also take the campaign on-ground
with rally, test drives and other contests. On 13 April, BIG FM
and Chevrolet will organise a car rally in which brand new Chevrolet
Spark with RJs seated in the same, will move around the city to
enhance the campaign awareness. On 16 April, BIG FM will also invite
people to test drive Chevrolet Spark with BIG FM RJs and only those
people who carry the voting mark on their fingers will be allowed
to test drive the car. People who are caught carrying a voting mark
on their fingers will be showered with various gratifications as
well.
‘Vote
Do Na Yaar’ Campaign will ensure optimal utilisation of the
radio platform in reaching out to the masses and spreading the message
around.
Speaking
about this campaign, Mr. Jagmeet Bahri, Cluster Head (J&K),
BIG 92.7 FM, “This initiative is part of BIG 92.7 FM’s
endeavor to reach out to listeners through a combination of on air
and on ground offerings, while positively impacting their lives.
We are happy to have Chevrolet Spark partnering us in this initiative.
We take this opportunity to reach out to people across Jammu and
motivate them to caste their vote sensibly as this will ensure a
bright future for our city.
Commenting
about this activity, Mr Ankur Mahajan , director, K.C Motors (Chevrolet
Spark) said “Its really a great initiative taken by BIG FM
in the city. K C Motors really feel proud to be a part of such a
mass campaign. The campaign stands by BIG FM’s tag line of
’Suno Sunao , Life Banao’.
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