| MUMBAI:
Come the auspicious festival of Baisakhi on 13th of April and BIG 92.7 FM listeners
in Delhi, Chandigarh and other Punjab stations will enjoy a volley of offerings
lined up by the Stations. Starting on 9 April, BIG FM will customise its programming
content in true Punjabi style with oodles of humour, music and contests. Baisakhi
is all about starting afresh and in keeping with this thought, BIG FM has lined
up some great on-air and on-ground offerings which will make this festival truly
memorable for its listeners. BIG
92.7 FM’s Delhi Station is all set to make this Baisakhi ‘Meetha –
Chatpata – Namkeen’ for its listeners! Delhi-ites don’t need a
reason to celebrate and have fun, but live each day to the fullest and it would
be no different this Baisakhi. Beginning with the on-air offerings, BIG FM will
invite listeners to share their ‘Meetha’, ‘Chatpata’, and
‘Namkeen’ moments in the year gone by. Along with this, listeners will
also get the opportunity to sing their favourite song in true Punjabi style on-air
and win fabulous prizes. As part of the highly engaging on air offerings, an interesting
contest will played which will challenge listeners to recite evergreen Bollywood
dialogues in Punjabi style! The winners of these contests will get a change to
have a Baisakhi special meal with their favourite RJs. On Baisakhi Day, famous
Punjabi singer – Shankar Sahney will visit the BIG FM studios and celebrate
the festival with lucky listeners. Shankar will also treat listeners to some excellent
music.
At
the BIG FM Chandigarh Station, BIG RJs – Anubhav and Satya will visit the
City Centre Shopping Mall and organise various fun contests like – Lassi
Drinking, Turban Tying, Fancy Dress and a special Treasure Hunt. As part of its
on-air offering, listeners will get a chance to win special Baisakhi gift vouchers
by answering simple questions of the Baisakhi contest. BIG
FM Jalandhar will organize a ‘Pagdi Tying’ Competition for the Male
listeners and a ‘Giddha’ competition for female listeners at the City
Shopping Mall. The city residents will get to win lost of prizes by participating
in the Pagdi Tying and Giddha competitions at the shopping malls. The station
will also celebrate its 2nd anniversary with some special on air programming mix
called ‘Double Music’ starting from Baisakhi. Going
the traditional way, BIG FM Patiala will celebrate Baisakhi with the Farmers of
the adjoining villages. BIG FM’s RJ Rohit will visit various villages adjoining
the city with traditional music instruments like the dhol and play them with farmers
in a true ‘Baisakhi’ style. Following the tradition RJ Rohit will also
distribute some fresh Ladoos amongst the farmers. The station is plying Punjabi
Music to celebrate the spirits of the festival. The Station will also offer some
special Punjabi Programming Mix as a part of the Baisakhi celebrations.
Commenting
about this festive offering, Mr. Himanshu Shekhar, Regional Head (North &
West) – BIG 92.7 FM, said “Baisakhi is a festival to celebrate a brand
new season and we are extremely excited to celebrate it with our listeners, in
true Punjabi style! We look forward to making Baisakhi truly special for them
by offering a plethora of programming and on-ground activities which are not only
fun to listen to but to participate in too. It is our endeavour at BIG FM to offer
listeners superlative quality of entertainment, and occasions and festivals such
as Baisakhi become yet another reason to celebrate and ensure high entertainment.
We wish all our listeners a very happy Baisakhi. | 