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MUMBAI: In keeping
with the current vibe of elections, BIG 92.7 FM, Hyderabad in its continuing endeavor
to create awareness and get people to use their rights correctly, has come up
with a unique way to spread the message and get people to utilize their rights
correctly. The campaign aptly titled ‘You have the Right, Vote for the Right’
encourages not just voting but ‘positive voting’ which emphasize on
electing a right candidate. The campaign which kick-started on the Station on
April 6th and will culminate on April 16th - the voting day in Hyderabad. As part
of the campaign a first-of-its-kind ‘Animal Rally’ was organized today
from People’s Plaza, Necklace Road with Horses and Camels. Dr. I V Subba
Rao, Chief Electoral Officer, AP flagged-off the rally with BIG FM RJ’s voicing
the ‘You have the Right, Vote for the Right’ slogan to the people of
Hyderabad. The
idea behind an ‘Animal Rally’ is to communicate – animals can’t
speak but you can, you have the right to vote and elect a right candidate –
so use your vote positively and vote for the right candidate. Do not vote for
‘Corruption, Do not vote for Criminals’. The ‘Positive voting’
message is promoted heavily on-air especially in the station’s breakfast
show hosted by RJ Shekar. RJ Shekhar covers all the latest developments on the
political front on the show and while providing listeners with information, also
spreads the clear message to Vote! Commenting
on the occasion RJ Shekar said, “As a responsible media brand it is our endeavor
to positively impact society through the holistic offerings from the Station.
We have conceptualized this unique, first of its kind campaign, using animals
so that we can demonstrate to people how they need not be herded like animals,
but have the ability to think and make a difference, in this case, with reference
to their right to vote. We have received some very good initial feedback from
the local populace and are confident that this campaign will be an eye-opener
for those who take this right of theirs lightly.” | 