| MUMBAI:
India, the largest democracy with the biggest electorate is readying itself to
go through the mammoth process of electing a new representative to lead the country.
Post the 26/11 terror attack, when the nation sat up and looked at its elected
representatives more critically than ever before, the outlook has changed. Citizens,
hungry for action, are readying to take the first step by exercising their political
rights. More than ever before, the youth are becoming active in this sphere. With
many wake up call campaigns around, Radio City 91.1FM, India’s first and
leading FM radio brand offers Voice Karo, Choice Karo a mega online campaign that
is on from April 6 right up to May 15 on www.planetradiocity.com to create awareness
and generate political fervour amongst the youth.
The
microsite supporting this activity features a message board where users can come
and put up their opinions on what would they like to see changed, features about
artists such as Bob Dylan and The Beatles who have talked about political issues
in all their songs, contests around the interesting and inspiring messages posted
and a call to write inspiring lyrics for what could be the youth’s next political
anthem. Exercising
your vote has never been Whatte Fun! Through this unique endeavour Planet Radio
City are providing the youth with an interactive platform to discuss changes they
desire to see in the system, government, elections etc. They are garnering opinions
amongst youth while making them realise that they do have a power to make a change
by voting. Three
best opinion writers with the most motivating and thought provoking messages will
win some great prizes and will be interviewed by the RJs during their shows. Besides
that aspiring lyricists can participate in the ‘King of Lyrics’ contest
and the winning lyricist will walk away with an IPOD shuffle. The winner for this
contest will be announced by RJ Vicky on the show ‘Joyride’. So
don’t be left out! Join the voting fever by logging on to www.planetradiocity.com
- ‘Voice Karo, Choice Karo.’ | 