| MUMBAI:
Taking forward its brand promise of ‘Zara Sochiye’, the power
of thinking, Zee News has announced another unique initiative – a voting
awareness campaign ‘Aapka Vote Aapki Taaqat’ supported by the
Election Commission of India. (This is the first time the Election Commission
has taken such a step.) The initiative is aimed at encouraging the viewers to
caste their valuable vote intelligently. Owing
to its credibility and empowering content, Zee News has emerged as the preferred
choice of the Election Commission to tell people about the importance and relevance
of casting a well thought out vote. In addition, the creative content of the entire
campaign has also been vetted by the Election Commission. Zee
News is rolling out various educative and informative activities as part of the
‘Aapka Vote Aapki Taaqat’ campaign. Ranging from information about the
current candidates to previous year’s contestants, sharing the public manifestos,
addressing voters’ wish list, appealing to masses through rallies to discussion
forums, Zee News will request its viewers to vote judiciously across the length
and the breadth of election terrain.
Commenting
about this important decision, S Y Qureshi, Election Commissioner, said, “The
support for Zee News came because we want to ensure the largest turnout since
elections are the essence of democracy. Zee News is a mass news channel and we
were impressed with their innovative presentation.’’ Sharing
his views on the campaign and the support by Election Commission, Barun Das, CEO,
Zee News Ltd. said, “It’s a privilege for Zee News to be the first ever
news channel to earn the Election Commission’s support for its voters awareness
campaign. We are happy that our innovative content and news credibility is not
only appreciated by our viewers but has also been well received by the decision
makers. We are confident that our ‘Aapka Vote Aapki Taaqat’ initiative
will make its due impact and persuade viewers to make an intelligent choice for
a progressive nation.” Besides
providing latest updates and holistic overview of the elections, special programming
on Zee News will also highlight upon the importance and benefits of choosing the
right representatives. | 