| MUMBAI:
: In its endeavor to ensure absolute listener delight and super weekends, BIG
92.7 FM, India's No.1 FM Station, announces a change in its Sunday FPC for its
Chennai Station. The new FPC is tailor made for Chennai and carefully put together
after detailed understanding listener preferences and mapping of body clocks.
Offering infotainment along with an excellent music mix, Slow motion Sunday is
all about slow, soft and soothing music along with information and Kollywood updates
to ensure Chennai-ites get their dose of relaxed, fun entertainment. Through this
offering, the Station is ensuring listeners have a relaxed and lazy Sunday, which
is slow paced and helps them unwind. In
keeping with the entertainment habits of an average Chennai-ite and ways to de-stress
over the weekends, the Station's offering apart from music that meets the local
tastes will also offer information on local discounts, plays, events and other
City happenings. Movies are on the agenda during the weekend and hence movie reviews
will also constitute a part of the programming mix. When researching consumer
preferences, another finding with the audiences in Chennai was their inclination
to poems and hence inspirational poems have also made it to the offering from
the Station The
new FPC details are as follows 
As
part of its music offerings, the Station has introduced the 'slow motion Sunday
Mix' where the music will be slow tempo and relaxing, given the understanding
that after a stressful week, people want to enjoy their Sunday lazing around.
The new programming will be promoted extensively on air and coupled with a host
of ground activities getting more people aware of the new offerings from the Station
Speaking
about the change in the Sunday FPC, Mr. P.B Ramaswamy, Cluster Director - BIG
92.7 FM Tamil Nadu said "At BIG 92.7 FM, it is our endeavour to offer listeners
a wholesome entertainment mix and this new offering is in perfect keeping with
it. Sunday's are lazy for most Chennai-ites who want to relax after a busy week.
They are seeking options for ways to unwind and we are bang on as we offer them
music that meets their requirements and information that gives them entertainment
options in the City. We are confident that the local populace is going to love
our offering as we share their slow motion Sunday's with them."
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