| MUMBAI:
One of the youngest and fastest growing FM channels in India, Fever 104 FM has
gained the numero uno position in TSL in Delhi and Mumbai leaving behind established
FM channels in the city. The time spent listening (TSL) is a measure of the average
time spent listening to a channel and the current results are a testament to the
clutter-free sticky programming of Fever 104 FM. In
Delhi, Fever 104 FM also recorded an overall listenership share of 19.4 % making
it the clear no. 2 station in Delhi. In fact, the share is almost 2.5 times that
of the number three station in Delhi. Speaking
on the achievement, says Mr. S. Keerthivasan, Business Head, Fever 104 FM, “Since
inception, we have put our best efforts and tried to constantly evolve with innovative
content and programming. Within 30 months of our launch, I am glad that we have
been able to engage listeners and have a loyal listener base. We developed our
programming in Delhi as per listeners’ expectations basis the Delhi Radio
Survey done by us last year. We are Delhi’s own radio channel and scoring
number one position in the city encourages us to do better and introduce more
on-air innovations.” In
Mumbai, while Fever 104 FM is overall number one in TSL the performance in its
primary target group of 20-34 years SEC A/B has been even more impressive. The
channel has the number one Drive Show and the number one Night Show in this target
group. Not surprisingly then it is the number two radio station in this TG.
“In Mumbai,
we are only 2 years’ old and its heartening to witness city’s response
to Fever 104 FM. Keeping with their expectations; we had introduced Fever Digisound
this year that gave a refreshed music experience to the city. Our promotions,
Sun Mumbai Sun et al have been well received and encouraged by our listeners in
Mumbai. We have gained the top slot in our primary TG for evening and night shows
in the city with our night show, ‘Rubaroo’ setting new trends and listener
expectations. We also received the highest TSL of 284 minutes in Mumbai that proves
that very soon Fever 104 FM will be recognised as the best FM channel in India
known for its originality and pioneering efforts.” Adds Mr. Keerthivasan.
According
to RAM, Fever 104 FM in Delhi recorded close to 6 hours spent by listeners on
the channel which is the highest time spent on any private FM channel in the last
week. It recorded a listenership share of 19.4 % which is the second highest for
any channel in that week . According
to RAM , Fever 104 FM in Mumbai also recorded close to 6 hours spent by listeners
on the channel which is the highest time spent on any private FM channel in the
last week. In the TG SEC A/B 20-34 yrs it the second best share % amongst FM channel
in Mumbai. Rubaroo, the channel’s popular night show gained the number one
slot among night shows in with 26.9% share. The evening show at Fever 104 FM also
shot to the number one slot recording 25.3% share in. | 