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MUMBAI:
China Mass Media International Advertising Corp. announced shareholder
resolutions adopted at its extraordinary general meeting of shareholders
held in Beijing today. The Company also announced awards presented
by China Central Television, or CCTV.
The
Company’s proposal related to the name change was adopted at
the extraordinary general meeting held today. Effective April 3,
2009, the corporate name will be China Mass Media Corp. The Company’s
ticker on the NYSE Arca remains the same as CMM. The Company will
make the filings required by its jurisdiction of incorporation and
NYSE Arca with respect to the name change.
Mr.
Shengcheng Wang, Chairman and Chief Executive Officer commented,
“The value of advertisements depends highly upon its platform,
and only ads with highly creative contents spread effectively. After
years of service in the advertising industry in China, we realize
that TV advertisements in its traditional form no longer satisfy
the increasing demand of our clients’ branding. Our clients
demand a more effective and precise dissemination of their ads.
We are determined to produce television ads in a short TV clip that
portray creative and appealing features, and integrate naturally
with the platform to maximize the impact of advertisements. As our
business continues to expand, the extent of our services is evolving
beyond that of an advertising company. We believe that our new name
reflects our long-term vision for the growth of the Company.”
In
addition to the name change, the Company also announced that it
was awarded the “Excellent Advertising Agency in 2008”
by CCTV on March 6, 2009. As the largest independent advertising
agency for CCTV, CMM has established and maintains a close partnership
with the network since its incorporation. The Company was awarded
“Top Ten Advertising Agency” for three successive years
beginning in 2004 in recognition of its extraordinary performance.
In
2009, the Company will partner with CCTV to continue to promote
major advertising campaigns, such as “Bidding for Prime Time
Advertising Resources of CCTV” and “Chinese New Year Gala”.
These campaigns will provide an optimal platform to the Company’s
valued customers to maximize their branding efforts.
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