| MUMBAI:
1.73 million C&S households got access to NewsX, India’s only HDTV-ready
English news channel; post its tie-up with Fifth Avenue Media Services Private
Limited (FAMS), around two weeks ago. NewsX
had recently entered into a two year distribution deal with FAMS. Under the agreement
FAMS with its extensive expertise in consulting and assisting broadcasters, will
provide the requisite support to the channel by placing the channel across India
and expanding its viewer network. Within 2 weeks of the partnership, NewsX is
now available on 1.73 million more C&S homes across the three key metros –
638,000 in Delhi, 765,000 in Mumbai and 325,000 in Hyderabad. NewsX
will soon be upgrading its distribution in Bangalore, Chennai, Kolkata and few
more networks of Delhi & Mumbai. Accentuating
the importance of reach, both in terms of content and accessibility, Mr. Gautam
Mukerjea, Marketing Director, INX News, said, “Ever since the channel launched,
the content delivery and time spent as per TAM ratings has shown consistent growth.
Clearly, the new distribution partnership with FAMS seems to be working exceedingly
well and the numbers has been most encouraging. This leaves no room for any doubt
that NewsX will soon propel itself to becoming one of the most viewed English
news channels in the days and weeks to come.” The
partnership with FAMS will enable NewsX to be received by an estimated 20 million
homes in the key English Speaking markets. With immediate access to millions of
DTH homes, a freely competitive environment and a product that is unique on the
dial, NewsX believes it is poised to become the next great Indian news channel.
To further strengthen its position NewsX also plans to take up various trade-marketing
initiatives to engage the cable fraternity. | 