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MUMBAI:
In its 7th year of existence, CNBC-TV18's Storyboard continues its
journey of engaging with India's marketing and advertising fraternity
through StoryRoad. After the success in Delhi and Mumbai, it traveled
to Bangalore engaging the audiences from the Advertising & Marketing
fraternity.
Storyboard
has always been known to showcase exceptional talent and interesting
concepts and strategies in the Advertising and Marketing arena.
The third on-ground event of StoryRoad was held in Bangalore today,
where advertisers and agencies paid 'An ode to Bangalore Brands'.
The event was hosted by Guru extraordinaire, CNBC TV18's veteran
anchor Anuradha Sengupta and it featured ad gurus and brand experts
like Prateek Srivastava - O&M, Sangeeta Talwar - Tata Tea, Vishal
Bhalla - Levi Strauss & Co, Nitin Mathur - Yahoo, Kishore Rao
- 3M, Harish Bijoor - Harish Bijoor Consults Inc, Rajesh Gangwani
- JWT, Amit Akali - O&M, Rateesh Nair - Ray & Keshavan,
Rajeev Ravindranathan-Saatchi & Saatchi, M S Balaji - Contract.
While
commenting on StoryRoad in Bangalore, Mr. Neel Chowdhury - Vice
President, Marketing, CNBC-TV18 & CNBC AWAAZ said, "Storyboard
has come a long way since 2001, and from reporting on brands has
now become a brand in itself, through all its extensions like Storyboard
Admeter, Storyboard Talks to, Guest Editor etc. It garners an intelligent
discerning audience and now with StoryRoad we intend to create a
new milestone and connect face-to-face with Storyboard's stakeholders."
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