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MUMBAI:
As part of its corporate social responsibility initiative, Adlabs
Cinemas, part of the Reliance Anil Dhirubhai Ambani Group and India's
leading entertainment conglomerate Adlabs Films, today announced
a special initiative to support the cause of literacy of the girl
child.
The
company has joined hands with Nanhi Kali, an NGO which supports
and spreads awareness on the issue of education of the disadvantaged
girl child in India. As part of the initiative, Adlabs will introduce
a special food combo called the "Classroom Combo" - a
certain percentage of the sales of which will be contributed to
this cause of nurturing a girl child's education.
 Tushar
Dhingra, COO - Adlabs Cinemas commented on the initiative saying,
"The status of women is a key indicator of the wellbeing of
our society and this is Adlabs' small way of lending our support
to nurturing the Girl Child. We are happy to partner with Nanhi
Kali in this meaningful initiative."
Sheetal
Mehta, Executive Director - Nanhi Kali said, "Project Nanhi
Kali is today extending the opportunity of education, to over 43,000
under privileged girl children from poor urban, remote rural and
tribal communities in India. We believe that it through education
of the girl child that we can effectively deal with many of the
developmental problems we are facing as a country today. We appreciate
the initiative by Adlabs in helping create awareness for the cause
and increase funds for our endeavour Nanhi Kali."
Adlabs
Cinemas is the largest cinema chain in India and presently has 181
screens spread over 70 properties nationwide. It is also building
up a sizable international presence, having recently acquired majority
interest in Malaysia-based Lotus Five Star Cinemas, and will be
operating a 51 screen cinema chain in Malaysia. The international
network, in addition to Malaysia, also includes 221 screens covering
the East, Mid West and West Coast of USA as also Mauritius and Nepal.
It was the first to introduce entertainment destinations to India
such as the IMAX experience at the largest dome theatre in the world,
6D cinema and has also pioneered the concept of megaplexes.
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